“A recipe is merely words on paper; a guideline and starting point from which to improvise… Words have no flavour, you have to add your own.”
Hayley is a Marketing Strategist who earned her Bachelor of Management degree from the University of British Columbia in 2012 and proudly adds her own “flavour” to all that she endeavours.
Drawn to subject matter including branding, marketing, consumer behaviour, and corporate social responsibility, Hayley honed her skills in writing, design, creative and strategic thinking. As textbooks turned to ebooks, Instagram was created, and websites became mobile-friendly, Hayley was “captivated by how the digital economy would shift the way businesses, marketers, and consumers conducted themselves”, leading her to establish YYC3 Inc. in 2014.
Combining a passion for storytelling and keen eye for detail with digital technologies, Hayley’s mission “to discover and distribute stories worth telling” is realized through the content she creates and shares. A self-described content strategist, Hayley’s clients call her by many names including copywriter, website designer, ad manager, business consultant, coach, and “DMG” (digital marketing guru).
Outside of marketing, Hayley loves to learn about the world through travel. She started while competing for Team Alberta and Canada in gymnastics, and travel now fuels her passions for food, fashion, and design. Hayley has an affinity for puzzles, board games, and dogs and enjoys skiing, golfing, rock climbing, and yoga.
NELSON J. ANNABLE
Nelson earned his Digital Communications and Media Diploma from Lethbridge College in 2016.
Excelling in videography, Nelson moved to Calgary to pursue a career in digital marketing that would foster his passion for creating video content.
Joining the YYC3 Inc. team as an intern early 2018, he has since moved into a full-time role where his video and graphic design talents shine through YYC3 clients.
In his personal time Nelson continuously works on his video skills and enjoys playing the stock market. He is also interested in the culinary arts, cooking gourmet meals for friends and family whenever he gets the chance. He loves visiting the Calgary Zoo and says you can always find him at new exhibits, when he’s not watching the Celtics play.