Big Chief Meat Snacks (06/2012 – 09/2017)

Conducted brand audit to analyze vision, mission, core values, key resources, key messages, target audience, and goals in current environment.

Conducted market research to analyze industry conditions & trends, competitor strengths & weaknesses, and consumer psychographics in current environment.

Used findings to provide recommendations in a strategic digital marketing report that identified the best platforms, content, and practices to use based on goals and resources.

Launched new WordPress website in September 2012 with new content, design, and functionality.

  • Increased total monthly sessions by 50% in first six months with no paid advertising.
  • Decreased monthly bounce rate by 12% in first six months.

Actively responsible for all website content creation, regular maintenance, user experience improvements, and analytics reporting.

Launched WooCommerce e-store in June 2014.

  • 71 orders and 163 items purchased in first six months with no paid advertising.

As a manufacturer with no retail sales (wholesale only) Big Chief was hesitant to add an online store to their operations – YYC3 Inc. purchases and distributes product online selling direct to customer and handling all aspects of the transaction.

Actively responsible for e-store product inventory, sales & promotions, order processing & fulfilment, customer support, and analytics reporting.

Launched Big Chief Meat Snacks Inc. Business Page in September 2012.

Launched Big Chief Meat Snacks Inc. Facebook Shop in January 2016.

Actively responsible for all Facebook content creation, coordination, community engagement, paid boosts and campaigns, customer support, and analytics reporting.

Launched @BigChiefBeef Instagram Profile in September 2012.

  • Earned 1,000 followers in the first six months with no paid advertising.

Actively responsible for all Instagram content creation, coordination, community engagement, customer support, and analytics reporting.

Launched @BigChiefBeef Twitter Profile in September 2012.

  • Earned 1,000 followers in the first six months with no paid advertising.

Actively responsible for all Twitter content creation, coordination, community engagement, paid boosts and campaigns, customer support, and analytics reporting.

Developed and launched the Big Chief Brand Ambassador Program in January 2013.

Responsible for identifying like-minded individuals in the community, recruiting, onboarding, and managing these individuals. Actively manages all current ambassadors, keeping them up to date with company news, stocked with products, and ensuring both parties uphold their commitments.

Identifies products complimentary to the Big Chief lifestyle and works with suppliers to create Big Chief branded items used for contests, promotions, outfitting brand ambassadors, as well as to be sold in the e-store.

Actively provides creative direction on all graphics used, identifies price point breaks, finalizes orders, and maintains inventory.

Assist with sponsorship decisions, commitments, and logistics as needed.

Organize and manage promotional team to act as brand representatives at events as needed.