Big Chief Meat Snacks

• Big Chief Meat Snacks is a manufacturer and marketer of high-protein, ready-to-eat meat snacks in Canada. With the majority of Big Chief staff focused on manufacturing, and an outdated website Big Chief worked with YYC3 to take the brand into the digital era, developing a new website and marketing strategy to include e-commerce and social media.

• Brand audit to solidify corporate indentity, fonts, icons, colour palette, descriptions, keywords, core values, hashtags, and more!

• Based on key factors including target audience, resources, and budget, YYC3 developed an integrated multi-channel marketing and promotion strategy with goals to increase brand awareness in new and unsaturated markets, and increase website traffic and e-commerce.

• Launched all new website to reflect updated strategy.

• Copywriting, design, and functionality focused on an improved user experience and streamline processes such as sponsorship applications.

• Launched and managed WooCommerce shop from product merchandising to promotion planning, coupon creation, inventory management, and customer support.

• Profile and content creation (copywriting and graphic design) and content coordination (scheduling).

• Community growth and engagement earned through Best Practices.

• Paid ad campaigns and post boosts optimized for specific goals and audiences.

• Profile and content creation (copywriting and graphic design) and content coordination (scheduling).

• Community growth and engagement earned through Best Practices.

• Paid ad campaigns and post boosts optimized for specific goals and audiences.

• Created company profile.

• Profile and content creation (copywriting and graphic design) and content coordination (scheduling).

• Community growth and engagement earned through Best Practices.

• Paid ad campaigns and post boosts optimized for specific goals and audiences.

• Developed Brand Ambassador program to increase brand awareness and leverage user-generated content with the like-minded community.

• Recruiting

• Onboarding

• Management

• Business Cards, Flyers, Coupons, t-shirts, baseball shirts, hats, toques, recyclable bags, bag tags.

• Streamlined event sponsorship process through digital submission form on the website:
• Review
• Logistics
• Event Representation

• Provide monthly reports on key metrics including social media impressions, paid advertising spend, website users, website sessions, session duration, top pages, traffic from social media, etc. and adjust marketing strategy as needed.