Big Chief Meat Snacks

Evaluated current branding and marketing tactics to create an integrated multi-channel marketing strategy inclusive of digital media:

• Brand Audit
• Brand Standards
• Business Conditions Analysis
• Industry Analysis
• Competitor Analysis
• Consumer Behaviour Analysis
• Goal Setting
• Key Messaging
• Key Channels
• Key Metrics

Launched all new website in 2012 with new content, design, and functionality:

• Copywriting
• Design
• User Experience
• Maintenance
• Analytics
• Customer Support

Increased web traffic by over 1200%
Decreased bounce rate by 40%

Launched WooCommerce shop in 2014

• Product Merchandising
• Promotion Planning
• Coupon Creation
• Order Processing
• Order Fulfillment
• Inventory Management
• Customer Support
• Data Analytics

Successfully use promotions to clear required inventory
Increased e-sales by 75% each year
Developed an integrated content marketing strategy for Facebook, Instagram, and Twitter @BigChiefBeef:
• Content Creation (Copywriting & Design)
• Content Coordination
• Community Engagement
• Paid Advertising
• Customer Support
• Data Analytics
Grew Facebook, Twitter, and Instagram following from 0 to over 19K
Successfully used contests to increase engagement and traffic to the website.
Social media accounted for over 50% of total website traffic

Launched Big Chief Meat Snacks Inc. Business Page in September 2012.

Launched Big Chief Meat Snacks Inc. Facebook Shop in January 2016.

Actively responsible for all Facebook content creation, coordination, community engagement, paid boosts and campaigns, customer support, and analytics reporting.

Launched @BigChiefBeef Instagram Profile in September 2012.

  • Earned 1,000 followers in the first six months with no paid advertising.

Actively responsible for all Instagram content creation, coordination, community engagement, customer support, and analytics reporting.

Launched @BigChiefBeef Twitter Profile in September 2012.

  • Earned 1,000 followers in the first six months with no paid advertising.

Actively responsible for all Twitter content creation, coordination, community engagement, paid boosts and campaigns, customer support, and analytics reporting.

Launched Brand Ambassador program to increase brand awareness and leverage user-generated content with the like-minded community:
• Recruiting
• Onboarding
• Management
Over 20 brand ambassadors across Canada including elite athletes

Identifies products complimentary to the Big Chief lifestyle and works with suppliers to create Big Chief branded items used for contests, promotions, outfitting brand ambassadors, as well as to be sold in the e-store.

Actively provides creative direction on all graphics used, identifies price point breaks, finalizes orders, and maintains inventory.

Streamlined event sponsorship process through digital submission form on the website:
• Review
• Logistics
• Event Representation