Gabriella’s Kitchen (Past)

Following brand standards and market research analysis, developed a multi-channel digital marketing integrating content and promotion across social media platforms, WordPress website, and WooCommerce e-store.

Website 2.0 Project Manager:

Copywriting and publishing of search engine optimized content, design, and functionality.

Managed content, maintenance, user experience, and analytics.

Continued to implement new content and features over 24 months, increasing web traffic, length of session, pages per session and other key metrics.

  • Over 10,000+ monthly website sessions
  • Over  59,000+ monthly pages views
  • 2.19% bounce rate

WooCommerce E-store Launch Project Manager:

Liason with USA fulfilment warehouse.

Oversaw transactions from end-to-end, providing customer support.

Merchandised and promoted products.

Managed special offers and promotions.

Reported on sales and inventory.

Publishing and copywriting.

  • Entries by Hayley Bendzik here.

Merged Antipasto’s Kitchen and Hollywood Foods into new brand, Gabriella’s Kitchen – the maker’s of skinnypasta.

  • Successful contests
  • 6k page follows
  • 23,000+ video views
  • 32 product reviews
  • Top 10 traffic source

Content creation, scheduling, community engagement, community engagement, paid ad campaigns, customer support, and analytics reporting.

From 0 to 100 REAL QUICK!

  • 17,000+ followers in 2 years!
  • 1,000,00+ engagements
  • Top 10 website traffic source

Instagram content creation, curation, scheduling, community engagement, customer support, and analytics reporting.

Over 5M impressions from live-tweeting Celebrity Connected Oscars event!

  • 8000+ followers
  • 5000+ monthly profile visits
  • 100,000+ monthly impressions per
  • Top 10 source of website traffic
  • Successful contests

Twitter content creation, scheduling, community engagement, paid campaigns, customer support, and analytics reporting.

Identified complimentary lifestyle products and worked with suppliers to create branded items used for contests, promotions, outfitting brand ambassadors, as well as to be sold in the e-store.

Created exclusive t-shirt designs with Calgary designer whiskeyweekend.

Event sponsorship, planning, and hosting including representing GK at the 2016 Celebrity Connected Oscars Red Carpet in Los Angeles.

Event sponsorship, planning, and hosting including representing GK at the 2016 Celebrity Connected Oscars Red Carpet in Los Angeles.

Developed Brand Ambassador Program:

Identified like-minded individuals to recruit, onboard, cross-promote and engage with. Hosted and organized ambassador events.