Engel & Volkers (10/17)

In 2017, YYC3 led a strategic planning session  for all Engel & Völkers real estate advisors on branding and marketing. Topics included:

– Defining Your Why, How, and What
– Brand Aesthetic
– Brand Standards
– Audience Segments
– S.M.A.R.T Goals
– Core Values
– Key Messaging
– Multi-Channel Marketing
– Budgeting
– Optimizing Digital Profiles
– Lead Generation
– Data Analytics

Post-session, YYC3 worked with individual agents to define their unique brand and strategy and optimize their digital profiles, most often LinkedIn and Facebook. YYC3 also consulted on print marketing materials providing suggestions for improvement.

“Failing to plan is planning to fail.”

In this strategic planning session, you will define your personal brand and marketing strategy, within but unique to Engel & Völkers. Be prepared to answer questions like; what you do, why you do it, what your goals are, and who your ideal audience is.

This interactive workshop will solidify your brand voice and key messaging and you will receive a free brand standards guide to ensure consistency in marketing materials across all channels.

For those who chose, evaluations of your current marketing content and tactics (Website, Facebook, Instagram, Paid Ads, Brochures, etc.) are also available. Recommendations and implementation plans can be provided particularly related to cleaning up branding and messaging, and utilizing the best practices of digital platforms. Private 30-minute sessions will be available for all attendees at no cost!

SESSION 1 WORKSHOP DESCRIPTION