Gabriella’s Kitchen

Gabriella’s Kitchen inspires and empowers everyone to nourish and celebrate healthy living. GK brings together brilliant and passionate people who believe in the impossible and push boundaries through innovation (and often disruption) to create delicious, nutritious better-for-you foods without compromise.

• Following brand standards and market research analysis, developed a multi-channel digital marketing integrating content and promotion across social media platforms, WordPress website, and WooCommerce e-store.

• Copywriting and publishing of search engine optimized content, design, and functionality.

• Managed content, maintenance, user experience, and analytics.

• Continued to implement new content and features increasing web traffic, length of session, pages per session and other key metrics.

• View blog entries by Hayley Bendzik here.

• Launched and managed WooCommerce shop.

• Product merchandising, promotion planning, coupon creation, liaison with USA fulfillment warehouse for inventory management, transaction processing, customer support, and sales reports.

• Profile and content creation (copywriting and graphic design) and content coordination (scheduling).

• Community growth and engagement earned through Best Practices.

• Paid ad campaigns and post boosts optimized for specific goals and audiences.

• Profile and content creation (copywriting and graphic design) and content coordination (scheduling).

• Community growth and engagement earned through Best Practices.

• Paid ad campaigns and post boosts optimized for specific goals and audiences.

• Profile and content creation (copywriting and graphic design) and content coordination (scheduling).

• Community growth and engagement earned through Best Practices.

• Paid ad campaigns and post boosts optimized for specific goals and audiences.

• Over 5M impressions from live-tweeting Celebrity Connected Oscars event!

• Identifies products complementary to the Gabriella’s Kitchen lifestyle and works with suppliers to create Gabriella’s Kitchen branded items used for contests, promotions, outfitting brand ambassadors, as well as to be sold in the e-store.

• Event sponsorship, planning, and hosting including representing GK at the 2016 Celebrity Connected Oscars Red Carpet in Los Angeles.

• Developed Brand Ambassador program to increase brand awareness and leverage user-generated content with the like-minded community.

• Recruiting

• Onboarding

• Event Hosting

• Management

• Provide monthly reports on key metrics including social media impressions, paid advertising spend, website users, website sessions, session duration, top pages, traffic from social media, etc. and adjust marketing strategy as needed.