The Bow Valley Club (Past)

Conducted market research and developed brand and marketing strategy.

Created comprehensive brand and digital marketing guide:

  • Strengths, weaknesses, opportunities, threats.
  • Goals, competitors, audience, voice, keywords.
  • Best fit platforms.
  • Content themes, timing.
  • Co-branding opportunities.
  • Social Media best practice how-to handbook.
  • How to measure success.

Updated the profile of current Membership & Communications manager and provided 1-on-1 coaching specific to utilizing LinkedIn best practices and 1-to-1 recruitment of members.

Provided 1-on-1 coaching to current Facebook manager, creating content, demonstrating best practices, helping to understand analytics, etc.

Someone I respect highly recommended Hayley Bendzik of YYC3 and now I can understand why.

The Bow Valley Club reached out to Hayley in search for a cost effective social media marketing strategy. With a limited budget Hayley was able to deliver exactly what we needed to move ahead with a social media strategy that would best suit our mandate; awareness and engagement. Hayley met with us, had a tour of our company and carefully collected all the data she needed to understand who we are and what we deliver. Once she collected all the necessary information, she worked diligently to deliver a highly specific and effective strategy that was easy to use. Since then Hayley continues to offer us valuable feedback and checks in with us even though our contract is done, she simply cares about her clients. I would recommend Hayley to anyone who is searching for the “right” social medium for their company; she listens to what you need, how much is necessary and delivers the best way to get there. For anyone who is intimated by social media or has no experience, Hayley’s professional and positive attitude will make learning social media a fun and simple task. Thanks for all your help Hayley!

Jag SahotaMembership & Communications