The Bow Valley Club

After a few years of managing social media in-house, the Bow Valley Club was ready to take things to the next level. One of Calgary’s oldest professional, fitness, social clubs, it was time for a new website and marketing strategy focused on targeting new members.

• Full brand development package to solidify corporate identity, including logo revision, fonts, icons, colour palette, descriptions, keywords, core values, hashtags, and more!

• Developed a multi-channel marketing strategy, identifying content themes and distribution channels to increase brand awareness, website traffic, and membership.

• Copywriting, design, and development of all new Bow Valley Club WordPress website including fitness schedule and contact integrations.

• Website content, titles, and meta descriptions customized with keywords.

• Content creation (copywriting and graphic design), content curation (shared posts) and content coordination (scheduling).

• Community growth and engagement earned through Best Practices.

• Paid ad campaigns and post boosts optimized for specific goals and audiences.

• Content creation (copywriting and graphic design) and content coordination (scheduling).

• Community growth and engagement earned through Best Practices.

• Paid ad campaigns and post boosts optimized for specific goals and audiences.

• Optimization of personal profiile for membership director, including establishing new connections and direct messaging potential members.

• Content creation (copywriting and graphic design) and content coordination (scheduling) for Bow Valley Club page.

• Updated the Bow Valley email newsletter template and created banner images for each month for use by membership director.

• Event Photography

• Squash T-Shirt Design.

• Provide monthly reports on key metrics including social media impressions, paid advertising spend, website users, website sessions, session duration, top pages, traffic from social media, etc. and adjust marketing strategy as needed.