University of British Columbia (Convocation 2012)

YYC3 Founder Hayley Bendzik attended the University of British Columbia to obtain her Bachelor of Management where she majored in Marketing. Through UBCO’s management program she worked hands-on with local business on a variety of marketing projects, solidfying her passion for Branding and Marketing.

Analysis:
• Business conditions
• Brand
• Digital Marketing
• Traditional Marketing

Deliverables:
• Business Plan
• Strategic Marketing Plan
• Social Media Best Practices
• Presentation to ADS executives

Analysis:
• Business conditions
• Survey Monkey results (distributed to student target audience)
• Digital Marketing
• Traditional Marketing

Deliverables:
• Business Plan
• Strategic Marketing Plan
• Implementation Schedule
• Presentation to QRF executives