Winterbourne Alpaca

Winterbourne Alpaca garments are true treasures. Made using premium Andean alpaca fleece, each piece is handcrafted with love using traditional techniques honed by Quechua artisans. Interested in adding e-commerce sales to their traditional winter market retail sales, YYC3 helps Winterbourne Alpaca optimize their website to convert sales and utilize social media marketing to drive traffic to this digital point of sale.

• Full brand development package to solidify corporate indentity, including logo revision, fonts, icons, colour palette, descriptions, keywords, core values, hashtags, and more!

• Conducted market research to identify the target audience and their core values.

• Used audience information in combination with internal goals, resources, and budget to outline a marketing strategy and implementation schedule inclusive of digital platforms, and a contest to be used at markets.

• Content creation (copywriting and graphic design), content curation (shared posts) and content coordination (scheduling).

• Community growth and engagement earned through Best Practices.

• Paid ad campaigns and post boosts optimized for specific goals and audiences.

• Provided a Facebook Best Practice Guide for Winterbourne Alpaca team members.

• Content creation (copywriting and graphic design), content curation (shared posts) and content coordination (scheduling).

• Community growth and engagement earned through Best Practices.

• Paid ad campaigns and post boosts optimized for specific goals and audiences.

• Provided an Instagram Best Practice Guide for Winterbourne Alpaca team members.

• Created a company profile.

• Provided a LinkedIn Best Practice Guide for Winterbourne Alpaca team members.

• Updated website to reflect branding changes including logo, colour scheme, brand story, etc.

• Optimized content for a better user experience.

• Added Google Analytics to site to help analyze data.

• Provided insights on how to merchandise store.