Winterbourne Alpaca (Seasonal)

Conducted market research to identify the target audience and their core values. Used audience information in combination with internal goals, resources, and budget to outline a marketing strategy and implementation schedule inclusive of digital platforms, and a contest to be used at markets.

Created a new logo and brand guide defining core values, colour palette, font style, photostyle, key messaging, main hashtags, etc.

Updated website to reflect branding changes including logo, colour scheme, brand story, etc. Optimized content for a better user experience. Added Google Analytics to site to help analyze data. Provided insights on how to merchandise store.

Optimized Facebook profile and implemented content changes reflected in brand development including logo. Created cover photo and 3 months of content to be scheduled over market season. Provided a Facebook Best Practice Guide for Winterbourne Alpaca team members.

Cleaned up Instagram profile and provided a hashtag strategy/list and like-minded account strategy/list to grow community. Created and scheduled 3 months of content to be used during market season. Provided a Instagram Best Practice Guide for Winterbourne Alpaca team members.

Created a company profile. Created and scheduled 3 months of content to be used during market season. Provided a LinkedIn Best Practice Guide for Winterbourne Alpaca team members.