Conducted market research to identify the target audience and their core values. Used audience information in combination with internal goals, resources, and budget to outline a marketing strategy and implementation schedule inclusive of digital platforms, and a contest to be used at markets.
Optimized Facebook profile and implemented content changes reflected in brand development including logo. Created cover photo and 3 months of content to be scheduled over market season. Provided a Facebook Best Practice Guide for Winterbourne Alpaca team members.
Updated website to reflect branding changes including logo, colour scheme, brand story, etc. Optimized content for a better user experience. Added Google Analytics to site to help analyze data. Provided insights on how to merchandise store.
Cleaned up Instagram profile and provided a hashtag strategy/list and like-minded account strategy/list to grow community. Created and scheduled 3 months of content to be used during market season. Provided a Instagram Best Practice Guide for Winterbourne Alpaca team members.