Know Yourself, Know Your Audience

When it comes to content creation, both visual and written you must always remember who you are and who your audience is and create accordingly. Here are a few questions to keep in mind:

• Who and what are you looking at?
• Who is looking at you?
• Who do you WANT to be looking at you?
• What do they want to know?
• What do you want to know?
• What is your message?
• What is the best way to communicate your message?