Who are you?
Why does your brand do what it does?
How does your brand do what it does?
What does your brand do?
What are your brand’s core values?
What is your brand’s voice?
What animal would represent your brand?
Where would your brand hang out?
Where would your brand be found eating?
What would your brand dress like?
What colour best represents your brand?
Is your brand more casual?
Is your brand classic or trendy?
INTEGRATED MARKETING STRATEGY
Who is your audience?
What action do you want them to take?
Where do they hang out?
What problems are you solving for them?
Where do they spend most of their time?
How do you speak to them?
How do you connect with them?
What content do they like best?