THE YYC’S

YYC

Other wise known as Cal•ga•ry: The largest city in the province of Alberta, home to local and national businesses in industries like agriculture, consumer goods, energy, finance, food & beverage, healthcare, manufacturing, oil & gas, and technology alike.

CUSTOMIZED

Cus·tom·ize: To modify (something) to suit a particular individual or task.

COMMUNICATION

Com·mu·ni·ca·tion: The act of conveying intended meanings from one entity or group to another through the use of mutually understood signs and semiotic rules.

COMMERCE

Com·merce: The activity of buying and selling.

YYC3

Y·Y·C·Three: A Calgary-based digital marketing and fulfillment company that connects individuals and organizations through strategic story-telling. Using best practices modified to current environments YYC3 Inc. will help strengthen your voice, spread your message, and sell your products using digital channels.

#CUSTOMIZED

If you’re going to do something, do it right.

Your business is unique and your marketing solutions should be too! YYC3 strategies are designed to fit your style, goals, and budget.

1. Brand Audit

Define vision, mission, core values, and target audience. Identify key resources, strengths, and weaknesses. Set short and long-term goals.

2. Market Research

Analyze industry and competitor conditions. Analyze consumer behaviour. Identify buzzwords, opportunities and threats.

3. Strategic Plan

Match strengths with opportunities and convert weaknesses and threats. Identify best platforms and best practices. Solidify position, voice, and key messaging. Outline implementation schedule, account management, and measurement.