Custom • Communications • Commerce • Consulting → Branding, marketing, advertising solutions for local, national, international business.

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YYC

CUSTOMIZED

COMMUNICATION

COMMERCE

YYC3

Y·Y·C·Three: A digital marketing consultancy that connects individuals and organizations through strategic story-telling. Using best practices modified to current environments YYC3 helps you strengthen your voice, spread your message, and sell your products using digital channels.

Calgary-based, YYC3 advocates to #SupportLocal businesses, and has experience with National and International brands too!

REQUEST A FREE MARKETING CONSULT

#CUSTOMIZED

If you’re going to do something, do it right.

The right strategy delivers the right message, to the right audience, using the right channels, at the right time.

At YYC3 we don’t believe in “one size fits all”. Every business is unique, and we customize our marketing services specifically to your business needs based on factors including audience, resources, goals, and budget.

STEP 1: BRAND AUDIT

What do you do? Why do you do it? How do you do it? What are your core values? Key resources? Strengths and weaknesses? What are your short and long-term goals?

KNOW YOURSELF, KNOW YOUR WORTH.

STEP 2: MARKET RESEARCH

What are current industry conditions? Who are your main competitors? Who is your target audience? What data do you have about their habits and behaviour? What buzzwords do they respond to? What opportunities exist? Threats?

KNOW WHO YOU ARE TALKING TO, AND HOW TO SPEAK TO THEM.

STEP 3: STRATEGIC PLAN

How can you match strengths with opportunities and convert weaknesses and threats? What types of content will resonate best with your audience and on what channels should you connect with them? What tactics will you use and how do you measure their effectiveness?

DEFINE HOW, WHERE, AND WHEN TO CONNECT, AND MEASURE SUCCESS.

#COMMUNICATIONS

Create engaging content for your target audience and deliver it using the channels that are best suited for your goals.

Distribute polished, purposeful content through the right channels, at the right time:

Website Blog Search Engine Paid Ads Facebook Instagram LinkedIn Twitter Email Print Influencer Events

#COMMERCE

At the end of the day, the goal is to increase sales.

Your digital marketing efforts should direct traffic to points of sale and facilitate transactions.

Can your customer make a purchase online? Can they earn rewards by engaging with you online? Can you order online and pick-up in store? Is the coupon only valid online? How do your brick-and-mortar and e-store sales channels work together?

E-Store Merchandising E-Store Order Fulfillment E-Store Set-Up & Management Promotion Management Loyalty Rewards Customer Support