YYC3: Digital Marketing Team

#Cooperative #Collaborative #Consultants

YYC3’s dedicated team and professional network allows us to deliver high-quality, full-service marketing solutions at competitive prices.

Directed by Hayley Bendzik, YYC3’s project teams are assembled to best suit your project goals and scope.

Day-to-day clients can expect to deal with your managers Hayley, Emma, and Megan. Behind the scenes Kenzie, Andrea, Elain, Lucy are paired with specific clients and contracts, working hard to execute monthly deliverables with the help of Delaney who writes copy and oversees community engagement, and Kaisha who assists with engagement and coordinates all client calendar scheduling and publishing. We’ve also recently partnered with Rachel to support Hayley on paid ads management as our business grows.

Adding on to more than content creation, community engagement, paid ads, email newsletters, or influencer programs to your monthly social media management contract? Then you might also work with Vince, Shaun, or Ryan who provide additional support on special projects like web design, SEO, or video production too!

Request a meeting or more information by texting or calling Hayley directly at 403-968-4295.

You can also fill out the form below (it will be required to get a quote).

calgarymarketingprofessionalhayleybendzik

➪ Want Custom Tips To Apply Today?!

Meet your leading lady, YYC3’s Founder and Director, Hayley Bendzik

Based in Calgary, Canada (but loves to travel – especially for work)

Hayley studied business management and marketing at the University of British Columbia, earning her degree in 2012. Developing creative and strategic skills through subject matter including branding, marketing, consumer behaviour, and corporate social responsibility, Hayley gained real-world marketing experience she turned into a freelance career that grew into YYC3 Inc.

As textbooks turned to ebooks, Instagram was created, and websites became mobile-friendly, Hayley was “captivated by how the digital economy would shift the way businesses, marketers, and consumers conducted themselves”. Her passion for storytelling and keen eye for detail turned into her mission “to discover and distribute stories worth telling”.

Today, she advises business owners, develops digital-focused marketing strategies, and manages a full-service team to execute on all things digital marketing and advertising. As the leader of YYC3 teams and projects Hayley’s clients call her by many names including copywriter, website designer, video director, campaign manager, and marketing coach.

Hayley is a truly jack of all digital marketing trades and directs monthly projects with the support of her team, and takes on many extra tasks and single-projects single-handedly. She adds her own flavour to every project she is a part of, noting that “a recipe is merely words on paper; a guideline and starting point from which to improvise… words have no flavour, you have to add your own.”

Outside of developing websites and managing clients and campaigns, Hayley loves to learn about the world through travel. She started while competing for Team Alberta in gymnastics, and travel now fuels her passions for food, fashion, and design. She enjoys skiing, golfing, rock climbing, puzzles, and board games.

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SAY HELLO TO YOUR MANAGERS

Emma Krebs

Account Manager

Seaham, United Kingdom

As YYC3’s Account & Team Manager, Emma works closely with all of YYC3’s clients and team members to plan social media calendars and oversee deliverables including content design, copywriting, scheduling, and live posting.

Emma is a quick learner, hard worker, and jack of many trades. She helps with both new client and new team member onboarding, helping wherever help is needed! She brings a diverse skill set to the YYC3 team with experience in both audio and visual sides of content production, including hosting her own show and building her own online brand called “The Curious One”.

Emma is known for her Vitamin P, which stands for positivity, and is dedicated to being a self-made woman. Her pursuit of the perfect work-life-passion balance means working and traveling abroad, advancing her skills working for multiple podcast productions including her own, advancing her knowledge of digital marketing at YYC3, and always improving herself as a human through the school of life and a commitment to doing the inner work. Thanks for being a part of the team, Emma!

YYC3 Women's Day

Megan Melnenchenko,

Junior Account Manager

Calgary, Alberta

Megan joined YYC3 after moving to Calgary, from Banff where she gained valuable experience in the hospitality industry both in customer experience and social media marketing. As a social media account coordinator Megan creates content for social media platforms including reels, grid posts, stories, and manages the associated online communities and the engagement they receive. She also proactively finds ways to connect with the target audience for her clients including sending DM’s that will convert to leads and sales.

Excelling in her role and exemplifying the core values at YYC3, Megan was promoted to Junior Manager and is now learning the ropes of Management as she works in a hybrid coordinator-manager role! Her clients include Mountain View Building Materials, District Studios, Grady Krebs Real Estate, and YYC3‘s very own socials.

Megan is a self-motivated, problem-solver who appreciates high-quality content and brands that utilize pop-culture and social trends for their businesses. She’s always bringing new ideas to the YYC3 table and we are excited to see what she comes up with next!

YOUR CONTENT COORDINATORS

ELAIN YYC3

Elain Krawcyzk (Team Lead)

Calgary, Canada

Elain designs Instagram Stories, Reels, and lots of Infographic-style Grid Posts for clients including Reveal Laser, Trisana Nutrition, Lionheart Foundation, Youth Power Hour, and Rejuve Health & Wellness. She’s also the teams go-to for Print Marketing Materials including business cards, signs, apparel, as well as Technical Information Design like product data sheets.

Elain is known within our team as being extremely organized, always ahead in her work, and always finding new ways to improve her deliverables. She is a valued resource for supporting new team members as they find their groove, which is why she was promoted to Lead Coordinator! As the Lead Coordinator, Elain trains and supports new team members in their roles, and is the first to beta test new internal systems and processes that Hayley comes up with!

Elain is a student at the Alberta University of Arts and excels in illustration and animation. She can also play more instruments than some people could probably name! She is passionate about tattooing and is working towards becoming a full-time tattoo artist after completing art school. For now, we’re thrilled to have her as a part of our marketing team.

Kenzie Vollrath (Publicly Traded Specialist)

Calgary, Canada

Kenzie is a born and raised Calgarian, who escaped the cold winters to study Fashion Marketing program at Blanche Macdonald Centre in Vancouver. Returning to Calgary amidst the global pandemic, she began to develop her career in the marketing industry in e-commerce, content marketing, and brand management. With an extensive background in both the retail and e-commerce fashion industry, Kenzie has an eye for design, trend forecasting, and consumer habits.

Joining YYC3 as a content coordinator, Kenzie was matched with our portfolio of publicly traded companies that operate on a slightly different monthly system than our privately-owned clients. These clients include Arras Minerals, Riverside Resources, and First Helium. She has exceptional organizational and communication skills, is a quick learner, and critical thinker. Whenever Hayley needs an extra hand, she turns to Kenzie whether it’s website design, putting together internal team presentations, or line-editing and formatting a strategic plan.

On the path to be a manager, she is also managing one of our new clients, Hidden Valley Garden, with the goal to expose herself to as many aspects of YYC3’s business as possible!

She’s also a business owner at Vol One Vintage who’s obsessed with textiles, and all things thrifting and upcycling! In her spare time (wait, do SMM’s ever have spare time?), you can find her with a matcha latte in my home studio reworking thrifted clothing, researching vintage styles, or doom scrolling social media (it’s research, right?) to find the latest trends to better our client brands! Kenzie immediately fit in alongside an amazing team of women and we’re so lucky to have her!

ANDREA YYC3

Andrea Cruz

Calgary, Alberta

Andrea joined YYC3’s team of creatives who create content including reels, grid posts, stories, and email newsletters for our clients. With experience in fashion and retail, she was paired with clients who have female-focused audiences to create content that captivates the client’s target audience and encourages them to take action, whether it be responding to a poll or booking an appointment.

Andrea once thought she would take political science and pursue a career in politics, but that changed when she realized how great she was at social media and how interested she was in design and marketing. Today, Andrea is finishing a Marketing Program at SAIT and works on Cinnamon Girl Clinic, Jody Stoski Paramedical Tattoo Academy, and Heart and Sold YYC.

LUCY YYC3

Lucy Beauregard

Calgary, Canada

Lucy creates content and manages communities for our clients and has recently focused her efforts on the consumer packaged goods category including 2 cheese companies out of the United States, Cooper® Cheese and Clearfield® Cheese. With quite the cult following, Lucy also covers some community engagement tasks to help handle the heavy volume of notifications including DM’s, comments, and tags for her specific clients, and loves engaging in light-hearted and cheeky conversations on Twitter. She also works to support retailers and brand partnerships as part of the broader marketing strategies set for these clients.

A student at Mount Royal University, Lucy is pursuing her interest in communications and journalism and has been excited about her opportunity to get real-world experience within a small, female-owned consultancy that serves a variety of local Calgary, National, and International businesses. Lucy has a background in food service and customer service and brings a unique perspective and design style to all of her work. She is known for her unique content style within the YYC3 team and we love seeing what she comes up with each month!

COPYWRITER & LEAD COMMUNITY ENGAGEMENT COORDINATOR

Delaney Kaminski

Calgary, Canada

Delaney wears two hats at YYC3 filling the shoes of two writing-focused roles. One if community engagement which mixes customer service and sales, and the others copywriting which is focused on high-engagement and conversion.

With a Public Relations degree from Mount Royal University, Delaney has a variety of experience and skills in communications. She has worked with Oil & Gas Companies, nonprofits, and has freelanced for various small businesses and agencies. She was thrilled to join such a powerful and collaborative team at YYC3 to help in a variety of the teams social media management contracts.

As YYC3’s Lead Community Engagement Coordinator responsible for keeping our clients social notifications up to date and busy with new connections and conversations. She helps identify the ideal customer for each of our clients, creates scripts and identifies the best tactics to engage and strengthen the connections with these individuals. As YYC3’s Copywriter she also writes most of the captions you’ll read on YYC3’s client posts!

Delaney loves to write, read and support local businesses as a born and raised Calgarian. Outside of YYC3 Delaney stays busy with her family and 2 pups. She can often be found with a hot coffee and open book or at one of her kid’s activities.

PUBLISHING COORDINATOR & COMMUNITY ENGAGEMENT COORDINATOR

Kaisha Hirji

Calgary, Canada

Kaisha’s role at YYC3 started focused on calendar coordination and content scheduling. This means that she creates our monthly calendars and fills in key dates for the rest of our creators to keep in mind when monthly planning. When posts are created, captions are written, and they’re approved as part of the monthly plan, Kaisha gets them scheduled, or live posts them on behalf of our clients. Kaisha also helps coordinate communications with the most loyal fans of our brands, working with them to get the best quality of user-generated content we can.

Kaisha has since expanded into supporting community engagement, as led by Delaney. Reactive engagement includes responding to comments, DMs, and inviting to like. Proactive engagement includes leaving meaningful or relatable comments, liking photos, following up with poll responses, and sending DMs.

Outside of YYC3 Kaisha is also an online teacher and dance instructor and enjoys using social media as a tool to educate and connect with people all over the world. She’s a big-time foodie and loves to travel, and we’re so happy to have her on our team.

KAISHA YYC3

PAID ADS COORDINATOR

RACHEL YYC3

Rachel Friesen

Calgary, Canada

Rachel is a podcast host, blogger, content creator, micro-influencer and fellow marketing agency owner. She joined YYC3 to support paid ads and help create and manage high-converting paid campaigns for YYC3’s clients. She shares our passion for story-telling and views social media and running a social media agency through a similar lens and we love that we’re able to work together as collaborators to offer our clients the very best.

From Facebook to Instagram, Google, and even Pinterest, whether it’s boosts or campaigns optimized for purchases, messages, or lead forms, Rachel can help with that!

We look forward to continuing to grow this relationship and partnership as female-owned and operated social media businesses in Calgary!

VIDEOGRAPHER

Vince Raquel

Calgary, Canada & Montreal, Canada

Vince is YYC3’s go-to for all things video (outside from the reels that we shoot and edit on our smartphones). Vince is an extremely talented filmmaker with the best of the best crew and equipment to deliver high-quality, high-level videos. Vince works with YYC3 on a project basis and his portfolio includes commercial, documentary, dance, sports, food, fashion, and music videos. We are excited to continue to develop our partnership with Vince and work with him on more projects!

VINCE YYC3

SEARCH ENGINE OPTIMIZATION

SHAUN YYC3

Shaun Doetzel,

Edmonton, Canada

Shaun is a search engine optimization and paid advertising specialist that YYC3 relies on to get websites ranking, and leads delivered to client inboxes. In addition to Google Ads and Organic Google Search, Shaun also helps manages Facebook paid ad campaigns, particularly in the home service industry (think roofing and flooring) in which he has 50+ client experience. Strategically partnering over the last 5 years, YYC3 is thrilled to have Shaun work his magic on the projects that need him most.

WEBSITE HOSTING & SECURITY

Ryan Steblyk,

St. Albert, Canada

Ryan and Hayley first worked together on a website redesign project in 2012 and have continued to work together ever since. Ryan is YYC3’s chosen website host and is responsible for managing all things website security, plugins, updates, and custom development on YYC3 client websites. He has taught Hayley a lot about website design and development and is a valued member of the YYC3 team for all things web design. In addition to Ryan’s digital media business, he also has an amazing company called Reborn Barns that reclaims historical Prarie buildings into furniture, feature walls, and other handmade awesomeness that you need to check out!

RYAN YYC3

…and where would we be without our morale-boosting, marketing assistants?

Al YYC3 Marketing

Al Pawcino

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Mean Bean