My hands-on experience through the mobile-social revolution shaped how I approach marketing today: with curiosity, agility, and a love for helping businesses navigate constant change. What began as freelancing—writing copy, managing campaigns, building websites, and running events—soon grew into something much bigger. As demand increased, I partnered with other creatives to deliver a full suite of services. Together, we built YYC3 into an award-winning collective, recognized by Clutch.co as one of Calgary’s—and Canada’s—top marketing and advertising companies.
Today, YYC3 is more than an agency—it’s a team of strategists, designers, writers, creators, and analysts who collaborate to deliver integrated marketing for modern businesses. We’ve helped brands double e-commerce sales, launch six-figure online courses, and build cult followings. But beyond results, YYC3 has created opportunities: sustainable careers for freelancers, flexible pathways for women, and mentorship for emerging talent.
Whether through ongoing partnerships or one-off audits, coaching, and workshops, I focus on equipping clients with the tools, systems, and confidence to grow their businesses and collaborate effectively with agencies like ours.
Outside of YYC3, I love to learn about the world through travel. I started while competing for Team Alberta in gymnastics, and today travel fuels my passions for food, fashion, and design. I’m known for planning events and epic vacations, and I enjoy skiing, golfing, rock climbing, puzzles, board games, and snuggling with my dogs.
I’m proud of how far we’ve come, but I’m even more excited about what’s ahead. Digital platforms will continue to evolve, just as they have since I first started my career. My mission remains the same: to discover and share stories worth telling—and to use marketing not just to grow brands, but to grow people and communities along the way. The best part? We’re just getting started.