Hayley earned her Bachelor of Management degree from the University of British Columbia in 2012 and proudly adds her own flavour to every project she is a part of, noting that “a recipe is merely words on paper; a guideline and starting point from which to improvise… words have no flavour, you have to add your own.”
Drawn to subject matter including branding, marketing, consumer behaviour, and corporate social responsibility, Hayley honed skills in writing, design, creative and strategic thinking. As textbooks turned to ebooks, Instagram was created, and websites became mobile-friendly, Hayley was “captivated by how the digital economy would shift the way businesses, marketers, and consumers conducted themselves”.
Combining a passion for storytelling and keen eye for detail in design, Hayley’s mission “to discover and distribute stories worth telling” is realized through the marketing strategies she develops, and content she shares.
As the leader and director of YYC3 teams and projects, Hayley’s clients call her by many names including copywriter, website designer, video director, campaign manager, business consultant, coach, and “DMG” (digital marketing guru).
Outside of developing websites and managing clients and campaigns, Hayley loves to learn about the world through travel. She started while competing for Team Alberta in gymnastics, and travel now fuels her passions for food, fashion, and design. She enjoys skiing, golfing, rock climbing, puzzles, and board games.