col·lec·tive

/kəˈlektiv/

done by people acting as a group.

Social Media Managers aren’t one person; they’re a team.

At YYC3, we’re a collective of strategists, designers, creators, and analysts who collaborate to deliver integrated digital marketing for modern businesses.

Clients get the benefit of multiple specialists behind one project manager unifying growth efforts.

Our ‘Strategic Social System’ was specifically designed and developed for small to medium enterprises seeking integrated social media management, and can be applied to all digital marketing activities.

When we say integrated, we mean a unified and connected approach that brings together multiple marketing activities, channels, and tools to work seamlessly as one system. For example, social media is connected to other marketing channels such as email marketing, event marketing, websites, or seo. Paid and organic efforts are aligned, just as content strategy, creation, social listening, and customer service are not siloed, but work together in a loop. Wherever a potential customer interacts with your brand, the experience should be cohesive, which means streamlined systems and processes are key.

Specialization, collaboration, and the system we’ve developed over the past decade plug into existing business operations, allowing YYC3 to deliver the best value marketing services, filling gaps where we’re needed most. Each team is assembled to best suit your unique brand and project scope. We learn together, grow together, sharing tips, tricks, and workload, all while holding ourselves accountable to the highest ‘YYC3’ standards.

Our Collective of Talented Creatives & Marketing Pros are ready to help you take a load off!

Equipped to support across a range of branding and marketing needs, but our bread and butter is Monthly-Managed Social Media:

  • Content Strategy
  • Content Creation
  • Content Publishing
  • Community Engagement
  • Paid Advertising

Common add-on’s include developing and managing Ambassador Programs, E-Newsletters, Website Maintenance, Print Marketing and beyond… (because we know you’re busy and it’s easiest to have all of your needs met in one place, from one team who knows your brand and goals!)

Hi, I’m Hayley! 👋 I graduated from the University of British Columbia in 2012 with a degree in Business Management and Marketing. At the time, social media wasn’t considered a marketing discipline—yet I could already see how it would transform the way businesses and consumers connect.

Instagram was brand new, Twitter was taking off, and TikTok didn’t even exist. As Facebook Business Pages evolved and Ads Manager rolled out, I was there… experimenting, testing, and helping businesses figure it out as it happened.

So I learned by doing. I built my career in real time, learning as the platforms evolved and businesses scrambled to understand this new digital era.

Growing alongside the industry gave me a unique perspective: I didn’t just study social media—I lived its evolution. I didn’t just watch social media become mainstream marketing—I helped write that playbook.

My passion for storytelling and keen eye for detail turned into my mission: to discover and distribute stories worth telling. As I often say, “a recipe is merely words on paper; a guideline and starting point from which to improvise… words have no flavour, you have to add your own.”

My hands-on experience through the mobile-social revolution shaped how I approach marketing today: with curiosity, agility, and a love for helping businesses navigate constant change. What began as freelancing—writing copy, managing campaigns, building websites, and running events—soon grew into something much bigger. As demand increased, I partnered with other creatives to deliver a full suite of services. Together, we built YYC3 into an award-winning collective, recognized by Clutch.co as one of Calgary’s—and Canada’s—top marketing and advertising companies.

Today, YYC3 is more than an agency—it’s a team of strategists, designers, writers, creators, and analysts who collaborate to deliver integrated marketing for modern businesses. We’ve helped brands double e-commerce sales, launch six-figure online courses, and build cult followings. But beyond results, YYC3 has created opportunities: sustainable careers for freelancers, flexible pathways for women, and mentorship for emerging talent.

Whether through ongoing partnerships or one-off audits, coaching, and workshops, I focus on equipping clients with the tools, systems, and confidence to grow their businesses and collaborate effectively with agencies like ours.

Outside of YYC3, I love to learn about the world through travel. I started while competing for Team Alberta in gymnastics, and today travel fuels my passions for food, fashion, and design. I’m known for planning events and epic vacations, and I enjoy skiing, golfing, rock climbing, puzzles, board games, and snuggling with my dogs.

I’m proud of how far we’ve come, but I’m even more excited about what’s ahead. Digital platforms will continue to evolve, just as they have since I first started my career. My mission remains the same: to discover and share stories worth telling—and to use marketing not just to grow brands, but to grow people and communities along the way. The best part? We’re just getting started.

  • Hayley

    FOUNDER & DIRECTOR

    YYC3 – Calgary, Alberta

    ✓ Project Management, Business Development

    ✓ Team Management, Process & Program Development

    ✓ Brand Development & Marketing Strategy

    ✓ Content Strategy & Planning

    ✓ Graphic Design & Copywriting

    ✓ Content Review, Approval, Editing, Publishing

    ✓ Paid Facebook/Instagram Boosts & Campaigns

    ✓ CRM Forms

    ✓ Website Design, Development, Maintenance

    ✓ Coaching, Training, Workshops, Public Speaking

  • Hannah

    ACCOUNT STRATEGY

    Chisholm Consulting – Halifax, Nova Scotia

    ✓ Brand Strategy

    ✓ Organic & Paid Content Strategy

    ✓ Engagement Strategy

    ✓ Research & Insights Analysis

    ✓ Project Planning & Reporting

    ✓ Content Creation

    ✓ Deliverable Approval & Editing

    ✓ Website Maintenance

    ✓ Software & Systems Optimization

    ✓ Team Leadership

  • Megan

    CONTENT & ACCOUNT MANAGEMENT

    MM Consulting – Calgary, Alberta

    ✓ Brand Development

    ✓ Graphic Design

    ✓ Video Editing

    ✓ Copywriting

    ✓ Media Curation & Organization

    ✓ Social Listening

    ✓ Process Optimization

    ✓ General Team Support

  • Elain

    CONTENT & ACCOUNT MANAGEMENT

    Krawczyk Design – Calgary, Alberta

    ✓ Brand Development

    ✓ Graphic Design & Animation

    ✓ Video Editing

    ✓ Copywriting

    ✓ Media Curation & Organization

    ✓ Growth Hacking

    ✓ Social Listening

    ✓ Process Optimization

    ✓ General Team Support

  • Vivian

    QC & OPERATIONS

    Real Biz Moms – Calgary, Alberta

    ✓ Calendar Management

    ✓ Content Publishing & QC

    ✓ Notification Management

    ✓ Data Archiving

    ✓ Media Organization

    ✓ Process Documentation

    ✓ Executive Assistance

    ✓ General Team Support

  • Jez

    CONTENT & ADMIN

    Yes Creatives – Calgary, Alberta

    ✓ Graphic Design

    ✓ Research & Data Collection

    ✓ Content Publishing

    ✓ Growth Hacking

    ✓ Media Organization

    ✓ Executive Assistance

    ✓ General Team Support

  • John

    VIDEO CONTENT & PHOTOGRAPHY

    Biglete Media – Calgary, Alberta

    ✓ Scripting, Filming & Video Editing

    ✓ Photography

    ✓ Graphic Design

    ✓ Copywriting

    ✓ Trend Reporting

  • Clare

    PROJECT CHAMELEON

    Claire the Consultant  – Calgary, Alberta

    ✓ Executive Assistance

    ✓ Data Organization & Archiving

    ✓ General Team Support

  • Vince

    VIDEOGRAPHY

    Vince Raquel Photography – Calgary, Alberta & Montreal, Quebec

    ✓ Online Course Instructional Videos

    ✓ YouTube Ads

    ✓ Event Introduction/Hype Videos

    ✓ Real Estate Video Tours

  • Taleah Doig

    GROWTH HACKING & VIDEO EDITING

    Doig Production  – Calgary, Alberta

    ✓  Engagement Script Development

    ✓ Community Growth

    ✓ Content Publishing

    ✓ Video Editing

  • Jevan

    VIDEOGRAPHY

    JB Visualz – Calgary, Alberta

    ✓ Real Estate Video Tours

  • Rachel

    CAMPAIGN MANAGEMENT

    Poolside Digital – Calgary, Alberta

    ✓ Paid Facebook, Instagram, and Audience Network Campaigns

    ✓ Paid Facebook and Instagram Boosts

  • Ryan

    WEBSITE HOSTING & DEVELOPMENT

    Boom Street Media – St. Alberta, Alberta

    ✓ Website Domain & Hosting Management

    ✓ Site Speed and Security

    ✓ Website Development & Custom Integrations

  • Shaun

    SEARCH ENGINE OPTIMIZATION

    Local Digital Branding  – Edmonton, Alberta

    ✓ Search Engine Optimization (SEO)

    ✓ Search Engine Marketing (SEM)

Welcoming New Members to Our Collective

Canada-Wide (Preferably Calgary & Halifax)

Practicum Students

Copywriters

Editors

Information Designers

YouTube Specialists

User Generated Content Specialists

If you’re finishing school and need some work experience hours, we’d love to have you gain experience with us!

If you’re a freelancer who wants to continue running your own business, while also being a part of projects with other experienced creatives and amrketing pros because you believe in the benefits of community and collaboration, we’d love to hear what your could add to our collective!

APPLY TO JOIN OUR COLLECTIVE, HERE!

Wondering what we cost?

Pricing starts at $1850/month for YYC3’s Fully Managed Social Media System.

This amount allows us to invest the appropriate amount of time into your brand and business to deliver full-service Social Media Management that gets results!

Based on your individual resources (like media library, brand assets, internal team collaboration) the number of posts, type of posts, number of platforms, and hours required for community engagement, paired with your goals and KPI’s, and add-ons like email marketing or website maintenance, prices will vary.

If you have a monthly budget that’s less, you may be better suited to a single project offering – such as a Content Creation package, where we deliver a content set that you post on your own. While these packages don’t include content strategy, publishing, community engagement, paid ads, or other best practices, they’re great for smaller businesses who need some professional content to add into the mix. These packages can be used to add extra hype around a specific launch or event, or can be evergreen-focused to sprinkle in throughout the year.

Yes, you can buy Content Creation services twice a year, every quarter, or really as often as you’d like (and our availability exists) too! All packages are curated for your needs, whether it’s raw footage for reels only, or ready-to-post reels with captions and some infographics for pinned posts, plus some hype comments from our team.

On the other hand, if you’re wanting us to “teach” instead of “do”, you may be interested in an Audit to help you identify what you’re doing well, and what you need to work on, or Content Strategy Development with some personalized coaching to your in-house team.

Just need a logo? New website banners? Social media profile set-up? Business cards? Designs for branded merch? While we prefer to create long-lasting relationships where we can deeply immerse ourselves in your brand and industry to offer maximum value, we can certainly talk about mini projects too!

To contact YYC3 and get a quote, please fill out the contact form to provide as much information as possible about yourself and your business – and we will get back to you when we have an opening!