col·lec·tive

/kəˈlektiv/

done by people acting as a group.

Social Media Managers aren’t one person; they’re a team.

At YYC3, we’re a collective of strategists, designers, creators, and analysts who collaborate to deliver integrated digital marketing for modern businesses.

Clients get the benefit of multiple specialists behind one project manager unifying growth efforts.

Our ‘Strategic Social System’ was specifically designed and developed for small to medium enterprises seeking integrated social media management, and can be applied to all digital marketing activities.

When we say integrated, we mean a unified and connected approach that brings together multiple marketing activities, channels, and tools to work seamlessly as one system. For example, social media is connected to other marketing channels such as email marketing, event marketing, websites, or seo. Paid and organic efforts are aligned, just as content strategy, creation, social listening, and customer service are not siloed, but work together in a loop. Wherever a potential customer interacts with your brand, the experience should be cohesive, which means streamlined systems and processes are key.

Specialization, collaboration, and the system we’ve developed over the past decade plug into existing business operations, allowing YYC3 to deliver the best value marketing services, filling gaps where we’re needed most. Each team is assembled to best suit your unique brand and project scope. We learn together, grow together, sharing tips, tricks, and workload, all while holding ourselves accountable to the highest ‘YYC3’ standards.

Our Collective of Talented Creatives & Marketing Pros are ready to help you take a load off!

Equipped to support across a range of branding and marketing needs, but our bread and butter is Monthly-Managed Social Media:

  • Content Strategy
  • Content Creation
  • Content Publishing
  • Community Engagement
  • Paid Advertising

Common add-on’s include developing and managing Ambassador Programs, E-Newsletters, Website Maintenance, Print Marketing and beyond… (because we know you’re busy and it’s easiest to have all of your needs met in one place, from one team who knows your brand and goals!)

Hi, I’m Hayley! 👋 I graduated from the University of British Columbia in 2012 with a degree in Business Management and Marketing. At the time, social media wasn’t considered a marketing discipline—yet I could already see how it would transform the way businesses and consumers connect.

Instagram was brand new, Twitter was taking off, and TikTok didn’t even exist. As Facebook Business Pages evolved and Ads Manager rolled out, I was there… experimenting, testing, and helping businesses figure it out as it happened.

So I learned by doing. I built my career in real time, learning as the platforms evolved and businesses scrambled to understand this new digital era.

Growing alongside the industry gave me a unique perspective: I didn’t just study social media—I lived its evolution. I didn’t just watch social media become mainstream marketing—I helped write that playbook.

My passion for storytelling and keen eye for detail turned into my mission: to discover and distribute stories worth telling. As I often say, “a recipe is merely words on paper; a guideline and starting point from which to improvise… words have no flavour, you have to add your own.”

My hands-on experience through the mobile-social revolution shaped how I approach marketing today: with curiosity, agility, and a love for helping businesses navigate constant change. What began as freelancing—writing copy, managing campaigns, building websites, and running events—soon grew into something much bigger. As demand increased, I partnered with other creatives to deliver a full suite of services. Together, we built YYC3 into an award-winning collective, recognized by Clutch.co as one of Calgary’s—and Canada’s—top marketing and advertising companies.

Today, YYC3 is more than an agency—it’s a team of strategists, designers, writers, creators, and analysts who collaborate to deliver integrated marketing for modern businesses. We’ve helped brands double e-commerce sales, launch six-figure online courses, and build cult followings. But beyond results, YYC3 has created opportunities: sustainable careers for freelancers, flexible pathways for women, and mentorship for emerging talent.

Whether through ongoing partnerships or one-off audits, coaching, and workshops, I focus on equipping clients with the tools, systems, and confidence to grow their businesses and collaborate effectively with agencies like ours.

Outside of YYC3, I love to learn about the world through travel. I started while competing for Team Alberta in gymnastics, and today travel fuels my passions for food, fashion, and design. I’m known for planning events and epic vacations, and I enjoy skiing, golfing, rock climbing, puzzles, board games, and snuggling with my dogs.

I’m proud of how far we’ve come, but I’m even more excited about what’s ahead. Digital platforms will continue to evolve, just as they have since I first started my career. My mission remains the same: to discover and share stories worth telling—and to use marketing not just to grow brands, but to grow people and communities along the way. The best part? We’re just getting started.

  • Hayley

    FOUNDER & DIRECTOR

    YYC3 – Calgary, Alberta

    ✓ Project Management, Business Development

    ✓ Team Management, Process & Program Development

    ✓ Brand Development & Marketing Strategy

    ✓ Content Strategy & Planning

    ✓ Graphic Design & Copywriting

    ✓ Content Review, Approval, Editing, Publishing

    ✓ Paid Facebook/Instagram Boosts & Campaigns

    ✓ CRM Forms

    ✓ Website Design, Development, Maintenance

    ✓ Coaching, Training, Workshops, Public Speaking

  • Elain

    ACCOUNT MANAGEMENT & CONTENT

    Elain Tattoos – Calgary, Alberta

     Brand Development

     Graphic Design & Animation

     Video Editing

     Copywriting

    ✓ Media Curation & Organization

     Growth Hacking

     Social Listening

     Process Optimization

     General Team Support

  • Mandi

    ACCOUNT MANAGEMENT & CONTENT

    Kandi Kreative – Calgary, Alberta

    ✓ Brand Strategy

    ✓ Organic & Paid Content Strategy

    ✓ Engagement Strategy

    ✓ Research & Insights Analysis

    ✓ Project Planning & Reporting

    ✓ Content Creation

    ✓ Deliverable Approval & Editing

    ✓ Website Maintenance

    ✓ Software & Systems Optimization

    ✓ Team Leadership

  • Megan

    ENGAGEMENT MANAGEMENT & CONTENT

    Melnechenko Consulting – Calgary, Alberta

    Notification Management

    ✓ Growth Hacking

     Social Listening

     Copywriting & Script Management

    ✓ Media Curation & Organization

    Content Creation

  • Vivian

    QC & OPERATIONS

    Real Biz Moms – Calgary, Alberta

    ✓ Calendar Management

    ✓ Content Publishing & QC

    ✓ Notification Management

    ✓ Data Archiving

    ✓ Media Organization

    ✓ Process Documentation

    ✓ Executive Assistance

    ✓ General Team Support

  • Taleah Doig

    GROWTH HACKING & VIDEO EDITING

    Doig Production  – Calgary, Alberta

    ✓  Engagement Script Development

    ✓ Community Growth

    ✓ Content Publishing

    ✓ Video Editing

  • Jez

    CONTENT & ADMIN

    Yes Creatives – Calgary, Alberta

    ✓ Graphic Design

    ✓ Research & Data Collection

    ✓ Content Publishing

    ✓ Growth Hacking

    ✓ Media Organization

    ✓ Executive Assistance

    ✓ General Team Support

  • John

    VIDEO CONTENT & PHOTOGRAPHY

    Biglete Media – Calgary, Alberta

    ✓ Scripting, Filming & Video Editing

    ✓ Photography

    ✓ Graphic Design

    ✓ Copywriting

    ✓ Trend Reporting

  • Claire

    BUSINESS DEVELOPMENT COORDINATOR

    CMR Media – Calgary, Alberta

    ✓ Executive Assistance

    ✓ Data Organization & Archiving

    ✓ General Team Support

  • Vince

    VIDEOGRAPHY

    Vince Raquel Photography – Calgary, Alberta

    ✓ Online Course Instructional Videos

    ✓ YouTube Ads

    ✓ Event Introduction/Hype Videos

    ✓ Real Estate Video Tours

  • Jevan

    VIDEOGRAPHY

    JB Visualz – Calgary, Alberta

    ✓ Real Estate Video Tours

  • Rachel

    CAMPAIGN MANAGEMENT

    Poolside Digital – Calgary, Alberta

    ✓ Paid Facebook, Instagram, and Audience Network Campaigns

    ✓ Paid Facebook and Instagram Boosts

  • Ryan

    WEBSITE HOSTING & DEVELOPMENT

    Boom Street Media – St. Alberta, Alberta

    ✓ Website Domain & Hosting Management

    ✓ Site Speed and Security

    ✓ Website Development & Custom Integrations

  • Shaun

    SEARCH ENGINE OPTIMIZATION

    Local Digital Branding  – Edmonton, Alberta

    ✓ Search Engine Optimization (SEO)

    ✓ Search Engine Marketing (SEM)

  • Valeriia

    WORK EXPERIENCE STUDENT

Welcoming New Creatives to Collaborate in Our Collective

We’re Seeking:

  • Practicum Students & Volunteers/Mentees
  • Account Coordinator
  • Personal Assistant
  • User Generated Content Specialists
  • LinkedIn Specialist
  • YouTube Specialist

If you’re finishing school and need some work experience hours…

If you’re a freelancer who wants to elevate your business…

If you’re looking for some extra work…

If you want to start freelancing and need some mentorship…

If you’re looking to collaborate with experienced creatives on projects…

If you believe in the benefits of community and collaboration…

Tell us what experience you’d like to gain with us, or add to our collective:

The YYC3 Standard = Award-Winning: