col·lec·tive
/kəˈlektiv/

done by people acting as a group.

The digital marketing landscape is large, and social media managers aren’t one person; they’re a team.

We’ve created a pretty special network of talented, dedicated professionals with various skills and backgrounds to deliver our clients the best digital and social media marketing services!

Our brand and marketing strategists, account managers, graphic designers, copywriters, photographers, videographers, ads managers, and other contractors work together to bring our expertise to your projects through one project manager.

Our marketing solutions are specifically designed for small-medium enterprises, and we recognize that specialization and collaboration allow us to deliver the highest-quality, full-service marketing solutions at the best prices.

YYC3’s teams and solutions are assembled to best suit your unique project goals and scope. Hayley directs strategy and manages the contractors in the collective, and we learn together, grow together, sharing tips, tricks, and workload, all while holding ourselves to the highest standards, with all work getting the YYC3 stamp of approval before delivery.

Founders Story

Hayley studied business management and marketing at the University of British Columbia, earning her degree in 2012. Developing creative and strategic skills through subject matter including branding, marketing, consumer behaviour, and corporate social responsibility, Hayley gained real-world marketing experience she turned into a freelance career that grew into YYC3 Inc.

As textbooks turned to ebooks, Instagram was created, and websites became mobile-friendly, Hayley was “captivated by how the digital economy would shift the way businesses, marketers, and consumers conducted themselves”. Her passion for storytelling and keen eye for detail turned into her mission “to discover and distribute stories worth telling”.

Today, she advises business owners, develops digital-focused marketing strategies, and manages a full-service team to execute on all things digital marketing and advertising. As the leader of YYC3 teams and projects Hayley’s clients call her by many names including copywriter, website designer, video director, campaign manager, and marketing coach.

Hayley is a truly jack of all digital marketing trades and directs monthly projects with the support of her team, and takes on many extra tasks and single-projects single-handedly. She adds her own flavour to every project she is a part of, noting that “a recipe is merely words on paper; a guideline and starting point from which to improvise… words have no flavour, you have to add your own.”

Outside of developing websites and managing clients and campaigns, Hayley loves to learn about the world through travel. She started while competing for Team Alberta in gymnastics, and travel now fuels her passions for food, fashion, and design. She is known for planning events and epic vacations, and enjoys skiing, golfing, rock climbing,  puzzles, board games, and snuggling with her dogs.

While YYC3 can help with a range of branding and marketing needs, our bread and butter is Monthly-Managed Social Media. 

These contracts include:

  • Content Strategy
  • Content Creation
  • Content Publishing
  • Community Engagement
  • Paid Advertising

Clients often also add-on Ambassador Programs, E-Newsletters, Website Maintenance, and use us for their Print Marketing needs too, because we know you’re busy and it’s easiest to have all of your needs met in one place, from one team who knows your brand and goals.

Hayley Bendzik, YYC3

Founder & Director

Calgary, Alberta

Connect on LinkedIn

✓ Project Management, Business Development

✓ Team Management, Process & Program Development

✓ Brand Development & Marketing Strategy

✓ Content Strategy & Planning

✓ Graphic Design & Copywriting

✓ Content Review, Approval, Editing, Publishing

✓ Paid Facebook/Instagram Boosts & Campaigns

✓ CRM Forms

✓ Website Design, Development, Maintenance

✓ Coaching, Training, Workshops, Public Speaking

Hannah, Chisholm Consulting

Account Strategy

Halifax, Nova Scotia

✓ Brand Strategy

✓ Organic & Paid Content Strategy

✓ Engagement Strategy

✓ Research & Insights Analysis

✓ Project Planning & Reporting

✓ Content Creation

✓ Deliverable Approval & Editing

✓ Website Maintenance

✓ Software & Systems Optimization

✓ Team Leadership

Megan, MM Marketing

Content & Account Management

Calgary, Alberta

✓ Client & Team Leadership / Project Management

✓ Content Strategy & Planning

✓ Graphic Design & Copywriting

✓ Content Review, Approval, Editing, Publishing

✓ Process & Program Development

✓ Paid Facebook/Instagram Boosts

✓ CRM Forms

✓ Website Maintenance

✓ Notification Management

Elain, Krawcyzk Design

Content & Account Management

Calgary, Alberta

✓ Brand Development

✓ Graphic Design & Animation

✓ Video Editing

✓ Copywriting

✓ Media Curation & Organization

✓ Notification Management

✓ Growth Hacking

✓ Social Listening

✓ Process Optimization

✓ General Team Support

John, Biglete Media

Content, Photo, Video

Calgary, Alberta

✓ Scripting, Filming & Video Editing

✓ Photography

✓ Graphic Design

✓ Copywriting

✓ Trend Reporting

Vivian, Real Biz Moms

QC & Operations

Calgary, Alberta

✓ Calendar Management

✓ Content Publishing & QC

✓ Notification Management

✓ Data Archiving

✓ Media Organization

✓ Process Documentation

✓ Executive Assistance

✓ General Team Support

Jez, Yes Creatives

Content & Admin

Calgary, Canada

✓ Graphic Design

✓ Research & Data Collection

✓ Media Organization

✓ Executive Assistance

✓ General Team Support

Vince, Vince Raquel Photography

Video

Calgary, Alberta

✓ Online Course Instructional Videos

✓ YouTube Ads

✓ Event Introduction/Hype Videos

✓ Real Estate Video Tours

Jevan, JB Visualz

Video

Calgary, Alberta

✓ Real Estate Video Tours

Rachel, Poolside Digital

Paid Ads

Calgary, Canada

✓ Paid Facebook/Instagram Boosts

✓ Paid Facebook/Instagram Campaigns

Ryan, Boom Street Media

Web Hosting & Development

St. Albert, Alberta

✓ Website Hosting & Security

✓ Website Development

Shaun, Local Digital Branding

Search Engine Optimization 

Edmonton, Alberta

✓ Search Engine Optimization (SEO)

✓ Search Engine Marketing (SEM)

Mean Bean & Al

Calgary, Alberta

✓ Office Security

✓ Therapy

✓ Greetings

✓ Cuddles

✓ Cuteness

Welcoming New Members to Our Collective

Canada-Wide (Preferably Calgary & Halifax)

Copywriters

Editors

Account Managers

Administrative Assistants

Social Media Interns

If you want to run your own business, and also be a part of projects with other experienced contractors because you believe in the benefits of community and collaboration  – send us a DM or email to introduce yourself and tell us what you can bring to our team!

Get creative and showcase your writing skills, design skills, understanding of social media marketing, and why you’re interested in YYC3.

*Please include your hourly rate or price sheet.

Wondering what we cost?

As of 2024, clients need a minimum monthly budget of $1850/month for YYC3’s Managed Social Media System.

This amount allows us to invest the appropriate amount of time into your brand and business to deliver full-service Social Media Management that gets results!

Based on your individual resources (like media library, brand assets, internal team collaboration) the number of posts, type of posts, number of platforms, and hours required for community engagement, paired with your goals and KPI’s, and add-ons like email marketing or website maintenance, prices will vary.

If you have a monthly budget that’s less, you may be better suited to a single project offering – such as a Content Creation package, where we deliver a content set that you post on your own. While these packages don’t include content strategy, publishing, community engagement, paid ads, or other best practices, they’re great for smaller businesses who need some professional content to add into the mix. These packages can be used to add extra hype around a specific launch or event, or can be evergreen-focused to sprinkle in throughout the year.

Yes, you can buy Content Creation services twice a year, every quarter, or really as often as you’d like (and our availability exists) too! All packages are curated for your needs, whether it’s raw footage for reels only, or ready-to-post reels with captions and some infographics for pinned posts, plus some hype comments from our team.

On the other hand, if you’re wanting us to “teach” instead of “do”, you may be interested in an Audit to help you identify what you’re doing well, and what you need to work on, or Content Strategy Development with some personalized coaching to your in-house team.

Just need a logo? New website banners? Social media profile set-up? Business cards? Designs for branded merch? While we prefer to create long-lasting relationships where we can deeply immerse ourselves in your brand and industry to offer maximum value, we can certainly talk about mini projects too!

To contact YYC3 and get a quote, please fill out the contact form to provide as much information as possible about yourself and your business – and we will get back to you when we have an opening!