Hayley studied business management and marketing at the University of British Columbia, earning her degree in 2012. Developing creative and strategic skills through subject matter including branding, marketing, consumer behaviour, and corporate social responsibility, Hayley gained real-world marketing experience she turned into a freelance career that grew into YYC3 Inc.
As textbooks turned to ebooks, Instagram was created, and websites became mobile-friendly, Hayley was “captivated by how the digital economy would shift the way businesses, marketers, and consumers conducted themselves”. Her passion for storytelling and keen eye for detail turned into her mission “to discover and distribute stories worth telling”.
Today, she advises business owners, develops digital-focused marketing strategies, and manages a full-service team to execute on all things digital marketing and advertising. As the leader of YYC3 teams and projects Hayley’s clients call her by many names including copywriter, website designer, video director, campaign manager, and marketing coach.
Hayley adds her own flavour to every project she is a part of, noting that “a recipe is merely words on paper; a guideline and starting point from which to improvise… words have no flavour, you have to add your own.”
Outside of developing websites and managing clients and campaigns, Hayley loves to learn about the world through travel. She started while competing for Team Alberta in gymnastics, and travel now fuels her passions for food, fashion, and design. She enjoys skiing, golfing, rock climbing, puzzles, and board games.