YYC3: Digital Marketing Team

Meet your leading lady, YYC3’s Founder and Director, Hayley Bendzik

Based in Calgary, Canada (but loves to travel – especially for work)

Hayley studied business management and marketing at the University of British Columbia, earning her degree in 2012. Developing creative and strategic skills through subject matter including branding, marketing, consumer behaviour, and corporate social responsibility, Hayley gained real-world marketing experience she turned into a freelance career that grew into YYC3 Inc.

As textbooks turned to ebooks, Instagram was created, and websites became mobile-friendly, Hayley was “captivated by how the digital economy would shift the way businesses, marketers, and consumers conducted themselves”. Her passion for storytelling and keen eye for detail turned into her mission “to discover and distribute stories worth telling”.

Today, she advises business owners, develops digital-focused marketing strategies, and manages a full-service team to execute on all things digital marketing and advertising. As the leader of YYC3 teams and projects Hayley’s clients call her by many names including copywriter, website designer, video director, campaign manager, and marketing coach.

Hayley adds her own flavour to every project she is a part of, noting that “a recipe is merely words on paper; a guideline and starting point from which to improvise… words have no flavour, you have to add your own.”

Outside of developing websites and managing clients and campaigns, Hayley loves to learn about the world through travel. She started while competing for Team Alberta in gymnastics, and travel now fuels her passions for food, fashion, and design. She enjoys skiing, golfing, rock climbing, puzzles, and board games.

Connect on LinkedIn

SAY HELLO TO THE A-TEAM

aka our day-to-day social media team who is behind all of our monthly contract deliverables

Emma Krebs

Manager

Seaham, United Kingdom

As YYC3’s Social Media Manager, Emma works closely with all of YYC3’s clients and team members to plan social media calendars and oversee deliverables including content design, copywriting, scheduling, and live posting.

Emma is a quick learner, hard worker, and jack of many trades. She helps with both new client and new team member onboarding, helping wherever help is needed! She brings a diverse skill set to the YYC3 team with experience in both audio and visual sides of content production, including hosting her own show and building her own online brand called “The Curious One”.

Emma is known for her Vitamin P, which stands for positivity, and is dedicated to being a self-made woman. Her pursuit of the perfect work-life-passion balance means working and traveling abroad, advancing her skills working for multiple podcast productions including her own, advancing her knowledge of digital marketing at YYC3, and always improving herself as a human through the school of life and a commitment to doing the inner work. Thanks for being a part of the team, Emma!

Elain Krawcyzk

Lead Coordinator

Calgary, Canada

As a YYC3 Social Media Coordinator Elain designs Instagram Stories, Reels, and lots of Infographic-style Grid Posts for a range of our clients. She’s also the teams go-to for Print Marketing Materials including business cards, signs, apparel, as well as Technical Information Design like product data sheets.

Elain is known within our team as being extremely organized, always ahead in her work, and always finding new ways to improve her deliverables. She is a valued resource for supporting new team members as they find their groove, which is why she was promoted to Lead Coordinator!

Elain is a student at the Alberta University of Arts and excels in illustration and animation. She can also play more instruments than some people could probably name! She is passionate about tattooing and is working towards becoming a full-time tattoo artist after completing art school. For now, we’re thrilled to have her as a part of our marketing team.

Lucy Beauregard

Coordinator

Calgary, Canada

As a Social Media Coordinator at YYC3, Lucy creates content and manages communities for our clients and has recently focused her efforts on the consumer packaged goods category including 2 cheese companies out of the United States. With quite the cult following, Lucy handles a lot of notifications including DM’s, comments, and tags, and loves engaging in light-hearted and cheeky conversations on Twitter. She also works to support retailers and brand partnerships as part of the broader marketing strategies set for these clients.

A student at Mount Royal University, Lucy is pursuing her interest in communications and journalism and has been excited about her opportunity to get real-world experience within a small, female-owned consultancy that serves a variety of local Calgary, National, and International businesses. Lucy has a background in food service and customer service and brings a unique perspective and design style to all of her work. We just love having Lucy as a part of the team.

Megan Melnenchenko,

Coordinator

Calgary, Alberta

Megan joined YYC3 after moving to Calgary, from Banff where she gained valuable experience in the hospitality industry both in customer experience and social media marketing. As a social media coordinator Megan creates content for social media platforms including reels, grid posts, stories, and manages the associated online communities and the engagement they receive. She also proactively finds ways to connect with the target audience for her clients including sending DM’s that will convert to leads and sales.

Megan is a self-motivated, problem-solver who appreciates high-quality content and brands that utilize pop-culture and social trends for their businesses. She’s always bringing new ideas to the YYC3 table and we are excited to see what she comes up with next!

Kaedyn Zeiben

Coordinator

Edmonton, Canada

When Kaedyn was looking for an online/remote job and found YYC3, we knew she’d make a great addition to the team bringing the perfect mix of organized and methodical with creative and fun. As a social media manager, she creates content for her clients and manages their communities including making connections and using sales scripts and outreach in the DMs.

Kaedyn is also a student of Pharmacy, and enjoys digital illustrations as a hobby.

Andrea Cruz,

Coordinator

Calgary, Alberta

Andrea is one of YYC3’s newest social media coordinators joining the team of creatives who create content including reels, grid posts, stories, and email newsletters for our clients. With experience in fashion and retail, she was paired with clients who have female-focused audiences who love skincare, beauty, and design.

Creating content that captivates the client’s target audience and encourages them to take action, whether it be responding to a poll or booking an appointment, is always at the forefront of Andreas design.

Kaisha Hirji,

Specialist – Scheduling

Calgary, Canada

Kaisha’s role at YYC3 is focused on calendar coordination and content scheduling. This means that she creates our monthly calendars and fills in key dates for the rest of our creators to keep in mind when monthly planning. When posts are created, captions are written, and they’re approved as part of the monthly plan, Kaisha gets them scheduled, or live posts them on behalf of our clients. Kaisha also helps coordinate communications with the most loyal fans of our brands, working with them to get the best quality of user-generated content we can. Last but not least, she helps Hayley with all sorts of additional administrative tasks!

Outside of YYC3 Kaisha is also a online teacher and dance instructor and enjoys using social media as a tool to educate and connect with people all over the world. She’s a big-time foodie and loves to travel, and we’re so happy to have her on our team.

Rheanna Lauren,

Specialist – Copywriting & Editing

Calgary, Canada / Los Angeles, California

Rheanna Lauren is a born-and-raised Calgarian, passionate communicator, and multifaceted storyteller. She is passionate about bringing people together for meaningful interactions, whether digitally or in person. With experience in songwriting, social media & web copy, editing, and video production, she is YYC3’s dedicated copywriter and editor. From scroll-stopping captions and sales scripts, to email newsletters with high CTR’s, we count on Rheanna for the best dad jokes and pop culture puns.

With familial roots in both Alberta and Los Angeles, having studied Spanish, French, Urdu, and currently: Brazilian Portuguese, she loves to learn more about cultures and new ways to communicate. She’s executed legendary community events with her organization People are Pearls, produced videos with film directors, and crafted compelling messaging for clients and brands.

Rheanna’s values of connection, creativity, and community are woven throughout all of her endeavors and she enjoys being a part of YYC3’s ambitious, women-driven business and team.

PLUS, WE HAVE SOME AWESOME PARTNERS

aka a talented and reliable network of entrepreneurs who help us on special projects as we need them

Shaun Doetzel,

Google Ads & SEO

Edmonton, Canada

Shaun is a search engine optimization and paid advertising specialist that YYC3 relies on to get websites ranking, and leads delivered to client inboxes. In addition to Google Ads and Organic Google Search, Shaun also helps manages Facebook paid ad campaigns, particularly in the home service industry (think roofing and flooring) in which he has 50+ client experience. Strategically partnering over the last 5 years, YYC3 is thrilled to have Shaun work his magic on the projects that need him most.

…and where would we be without our morale-boosting, marketing assistants?

Al Pawcino

Mean Bean

#Cooperative #Collaborative #Consultants

Meet your leading lady, YYC3’s Founder and Director, Hayley Bendzik

SAY HELLO TO THE A-TEAM

Emma Krebs

Manager

Elain Krawcyzk

Lead Coordinator

Lucy Beauregard

Coordinator

Megan Melnenchenko,

Coordinator

Kaedyn Zeiben

Coordinator

Andrea Cruz,

Coordinator

Kaisha Hirji,

Specialist – Scheduling

Rheanna Lauren,

Specialist – Copywriting & Editing

PLUS, WE HAVE SOME AWESOME PARTNERS

Vince Raquel,

Videography

Shaun Doetzel,

Google Ads & SEO

Ryan Steblyk,

Website Hosting & Security

…and where would we be without our morale-boosting, marketing assistants?

JOIN THE WAITLIST… WE’RE ACCEPTING NEW PROJECTS IN….

WE’RE CLUTCH

NEWS & TIPS

FOLLOW US

YOUR FIRST 30-MIN CONSULT IS FREE