Clean and clear contacts forms are used for conversion metrics for non-commerce sites, and checkouts and sales are success metrics for e-commerce sites. Robust websites may host multiple types of contact forms to help streamline internal operations and send specific forms to the specific team members responsible for handling them.

On e-commerce sites, product merchandising is extremely important. Tagging and filtering systems for products is another way to improve user experience.  Features such as loyalty programs and personal logins make for easy checkouts. On both types of websites, customer reviews play a role in increasing credibility and converting leads; more than ever before, consumers rely on reviews from their peers when making purchase decisions.

YYC3 builds responsive WordPress websites as well as WooCommerce and Shopify e-commerce. Responsive websites are important to ensure the website design adapts to any size screen from large desktop monitors to tablets and mobile phones. Most websites are also dynamic, meaning they are never “done” and require continuous updates with new imagery, information, and backend updates to core themes and plugins.

At the forefront of copywriting, design, and development are considerations around brand aesthetic and user experience. Websites should tell your story, be easy to navigate, and be optimized for specific conversion goals. Visitors to your website should find the information they are looking for easily and efficiently. Text and imagery is used to show brand value and convert leads.

Blogs are also an important section of a website to update with recent company news or to answer frequently asked questions. Blogs are often a good place to publish keyword-rich copy that helps with search engine optimization.

Websites are used collect data about users through key integrations like Google Analytics and Facebook Pixel. These tools can guide marketing strategies and can be used in advertising to create lookalike audiences or retarget existing customers. All in all, strong websites should be both beautiful and functional, for both the customer and the company alike!