‘Social Media Manager’ isn’t a one-person job.

If you’re serious about using social media to reach your business goals – a strategy, systems, and behind-the-scenes team are all required.

So, that’s what we offer.

A strategist. A creative director. A producer.
A copywriter. A designer. An analyst.
A community manager. An ad buyer.
A project manager holding it all together.

When you choose YYC3, you’re not hiring someone to post.

You’re investing in one accountable marketing partner with multiple skill sets.

Social media done right requires:

“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” – Sun Tzu, Art of War

Strategy development ensures cross-team alignment and that every marketing decision works together to achieve the defined goal.

  • We clarify brand + messaging strategy.
  • We analyze your target audience + competitors.
  • We establish a content + platform strategy.
  • We establish a community engagement strategy.
  • We create scripts to engage with your target audience.
  • We establish paid ads + additional campaign strategies.

Your customers should get the same brand experience no matter where they interact with you – whether it’s in their Email inbox, Instagram, TikTok, LinkedIn, Website, or at a physical location.

You only get one chance to make a good first impression, and we ensure your profiles do that and help the right people find you, understand what you offer, and know what to do next.

We not only set up social media profiles to ensure cohesiveness across all platforms, from profile pictures to usernames and URLs, but we also ensure all settings maximize exposure, keywords are used for searchability, and we go the extra mile to set-up linktree’s with your most important links and optimize conversion rates.

We also set-up and optimize business managers, ad accounts, audience segments, and tracking pixels to ensure things are done right from the beginning.

You’ve got the strategy, and you’re set up. Now it’s time for what actually gets your brand in front of your audience: content production. Content turns your strategy into something people can actually see, watch, learn from, engage with, and act on.

  • We plan + organize photo + video shoots.
  • We create shorts, reels, posts, stories, or tweets using your established brand strategy.
  • We create ad creative.

Strategy is only as good as execution. We manage scheduling, timing, and platform-specific publishing to ensure your content goes live consistently, accurately, and on brand. Whether posts are scheduled or published live, nothing slips through the cracks.

Building a community means talking with your audience, not just posting at them.
Consistent engagement helps people feel connected to your brand, builds familiarity and trust, and supports organic audience growth. Just as importantly, listening to your community helps uncover questions, trends, feedback and content opportunities that can inform what you do next.

  • We monitor + manage your growing community.
  • We proactively engage with relevant audiences + accounts.
  • We monitor conversations + trending topics.
  • We listen for FAQs, feedback + what your audience wants.
  • We manage engagement automations where appropriate.

Good social media management requires more than what gets published. Every post needs research, information management, approvals, asset organization, brand governance and performance tracking.
We keep the moving pieces organized, so your content stays accurate, on-brand, informed by performance, and aligned with your business.

  • We maintain shared Drive organization.
  • We research + collect information required for content.
  • We track + report on KPIs and provide recommendations.
  • We communicate with your team via agreed channels.
  • We meet with you regularly to review priorities + performance.
  • We develop + maintain engagement scripts.
  • We maintain your social media Brand Bible.

That’s a lot of hats. We wear them for you.

These services are the framework that all of our SMM Packages are based on.

But there’s no ‘cookie-cutter’ or ‘one-size-fits-all’ when you work with our marketing team.

We combine proven tactics with custom strategies designed to fit just right.

Every package starts with a custom proposal built on 3 key considerations.

01

Align Your Goal

What are we trying to achieve and how will we measure it?

Organic SMM Strategy

Paid SMM Strategy

Hybrid SMM Strategy  (most popular)

02

Define Your Scope

What needs to be managed?

Time-Sensitive Content? Evergreen? UGC?

Which platforms? How many?

3 customer msgs a week? 30?

03

Understand The Workflow

Who’s the decision maker? How will we execute efficiently and sustainably?

Plan → Produce

Create → Deliver → Approve

Publish → Perform → Optimize

From here, we create and manage your Strategic Social System.

That means:

  • Strategy before content
  • Systems before scale
  • Engagement before growth
  • Data before decisions
  • Everything works together in a loop, not in silos.

Because social media doesn’t live in isolation. We don’t treat it as a standalone task.

Our Strategic Social System is designed to fit into your existing operations, support your broader marketing efforts, and feel sustainable for the long term.

No chaos. No guesswork. No burnout.

Example Social Media Management Packages & Pricing

Hybrid Strategy

for a local consumer packaged goods company looking to increase online store traffic and conversions, attract wholesale buyers, and support sales through retail and ambassador partners.

Organic-Only Strategy

for a publicly traded mining company wanting to communicate complex company news through consistent, concise social-first content and build investor trust.

Paid-First Strategy

for a local contracting service company looking to generate qualified leads through its website contact forms.

Phase 1a: Strategy Development
✓ Goal + Audience + Competitor Analysis
✓ Brand + Messaging Strategy
✓ 6-Platform Strategy
✓ Website, Shop, Blog Strategy
✓ Content Strategy
✓ Email Campaign Strategy
✓ Meta Paid Ad Campaign Strategy
✓ Ambassador Campaign Strategy
✓ Retailer Campaign Strategy
✓ Community Engagement Strategy + Scripts

Includes: Discovery Meeting + Questionnaire, Check-In Meeting + Feedback, Delivery + Approval Meeting

 Phase 1a: Strategy Development
✓ Goal + Audience + Competitor Analysis
✓ Brand + Messaging Strategy
✓ 2-Platform Strategy
✓ Content Strategy
✓ Community Engagement Strategy + Scripts

Includes: Discovery Meeting + Questionaire, Check-In Meeting + Feedback, Delivery + Approval Meeting

 Phase 1a: Strategy Development
✓ Goal + Audience + Competitor Analysis
✓ Brand + Messaging Strategy
✓ 2-Platform Strategy
✓ Content Strategy
✓ Meta Paid Ad Campaign Strategy

Includes: Discovery Meeting + Questionaire, Delivery + Approval Meeting

Phase 1b: Profile Set-Up & Optimization
✓ Instagram
✓ Facebook
✓ TikTok
✓ Pinterest
✓ LinkedIn
✓ YouTube
✓ Google Business
✓ Meta Business Suite
✓ Meta Ads Manager

+ 20 hours Flexible Retainer – billed hourly
✓ Google Merchant Center
✓ Website Navigation
✓ Website Contact Form
✓ E-Store Product
✓ Ambassador Program
✓ Retailer Program

 Phase 1b: Profile Set-Up & Optimization
✓ X (Twitter)
✓ LinkedIn
✓ Personal LinkedIn
✓ YouTube
✓ Google Business		 Phase 1b: Profile Set-Up & Optimization
✓ Instagram
✓ Facebook
✓ LinkedIn
✓ Personal LinkedIn
✓ Google Business
✓ Meta Business Suite
✓ Meta Ads Manager

+ 6 hours Flexible Retainer – billed hourly
✓ Website Landing Page
✓ CRM Content Form

$10,000 Strategy and Set-Up Investment$5,200 Strategy and Set-Up Investment$3,500 Strategy and Set-Up Investment
PRODUCTION
✓ 8 hours/year Onsite Photo/Video Shoot
✓ 4 hours/year YYC3 Studio Photo/Video Shoot

CREATION
✓ 1/quarter Organic Long Form Video
✓ 3/month Organic Short Form Video
✓ 3/month Organic Infographics
✓ 1/week Organic Story Sets
✓ 4/month New Ad Creatives

+ 2 hours Flexible Retainer/month
✓ Website + Blog Assets
✓ Print + Merch Assets
✓ Retailer Program Assets
✓ Ambassador Program Assets
✓ Pinterest Assets

PRODUCTION
✓ As required – billed hourly

CREATION
✓ 8x/month Infographic, Short Form Video, or Link Preview Posts
✓ 8x/month Text-Only Tweets

PRODUCTION
✓ As required – billed hourly

CREATION
✓ 1x/month Organic Post
✓ 4x/month New Ad Creatives

PUBLISHING
✓ 1/week Instagram/Facebook Stories
✓ 6/month Instagram Posts
✓ 3/month TikTok Posts
✓ 3/month YouTube Shorts
✓ 1/quarter YouTube Long Form Video
✓ 1/quarter Facebook Long Form Video
✓ 1/quarter Website/Blog Long Form Video

Bonus – included As Determined In Strategy or Related to Flex Tasks
✓ Website Publishing
✓ Pinterest Publishing
✓ Google Business Profile Uploads + Posts

Includes: Caption + Hashtags + Platform Customization + Daily QC

PUBLISHING
✓ 16/month X (Twitter) Posts
✓ 8/month LinkedIn Posts

Includes: Caption + Hashtags + Platform Customization + Daily QC

PUBLISHING
✓ 1/month Instagram Posts
✓ 1/month Facebook Posts

Includes: Caption + Hashtags + Platform Customization + Daily QC

COMMUNITY (NOTIFICATION) MANAGEMENT
✓ 1/week Instagram: Welcome DMs, DMs, Comments, Collabs, Tags, Shares
✓ 1/week Facebook: DMs, Comments, Mentions, Shares, Reviews, Invite-To Like
✓ 1/week TikTok: Welcome DMs, DMs, Comments, Tags, Shares
✓ 1/month YouTube: Comments
✓ 1/month Pinterest: Messages, Comments
✓ 1/month Google Business: Reviews

COMMUNITY ENGAGEMENT (GROWTH & PRO SEARCH)
✓ 1/week Instagram Cold Comment, Repost, Keyword/Trend Search
✓ 1/week TikTok Cold Comment, Repost, Keyword/Trend Search

COMMUNITY (NOTIFICATION) MANAGEMENT
✓ 1/week LinkedIn: DMs, Comments, Mentions, Shares
✓ 1/week X (Twitter): DMs, Comments, Mentions, Shares

COMMUNITY ENGAGEMENT (GROWTH & PRO SEARCH)
✓ 1/week LinkedIn: Cold Comment, Repost, Keyword Search
✓ 1/week X (Twitter): Cold Comment, Repost, Keyword Search

COMMUNITY (NOTIFICATION) MANAGEMENT
✓ 1/month Google Business: Reviews
PAID AD CAMPAIGN MANAGEMENT
✓ 1 Ongoing Meta (Instagram + Facebook) Ads Campaign Setup, Monitoring, Optimization
✓ 2/month Instagram Post Boosts
✓ 2/month Facebook Post Boosts

PARTNERSHIP CAMPAIGN MANAGEMENT
✓ Ambassador Program Outreach + Management
✓ Retailer Program Outreach + Management

No Campaigns IncludedPAID AD CAMPAIGN MANAGEMENT
✓ 1 Ongoing Meta (Instagram + Facebook) Ads Campaign Setup, Monitoring, Optimization
RESEARCH & ORGANIZATION
✓ Weekly Brand Bible Updates + Strategic Implementation
✓ Monthly Platform Profile Updates + Optimization
✓ Monthly Research + Info Collection + Shared Google Drive Organization

TRACKING
✓ Weekly Social Content KPI Tracking (5 platforms)
✓ Weekly Engagement KPI Tracking + Script Updates/Optimization (4 platforms)
✓ Monthly Website Products, Sales, Forms, SEO KPI Tracking + File/Media Management
✓ Monthly Paid Ad Campaign KPI Tracking
✓ Monthly Ambassador Campaign Tracking + File/Media Management
✓ Monthly Retailer Campaign Tracking + File/Media Management

COMMUNICATION & ALIGNMENT
✓ Daily WhatsApp Communication + Support
✓ Weekly Email Communication + Support
✓ Monthly Video Meeting + Support

RESEARCH & ORGANIZATION
✓ Weekly Brand Bible Updates + Strategic Implementation
✓ Monthly Research + Info Collection + Shared Drive Organization

TRACKING
✓ Weekly Social Content KPI Tracking (2 platforms)
✓ Weekly Engagement KPI Tracking + Script Updates/Optimization (2 platforms)

COMMUNICATION & ALIGNMENT
✓ Daily WhatsApp Communication + Support
✓ Weekly Email Communication + Support
✓ Monthly Video Meeting + Support

RESEARCH & ORGANIZATION
✓ Monthly Platform Profile Updates + Optimization
✓ Monthly Info Collection + Shared Google Drive Organization

TRACKING
✓ Monthly Paid Ad KPI Tracking + Reporting

COMMUNICATION & ALIGNMENT
✓ As Needed Email Communication + Support
✓ As Needed Video Meeting + Support

$5,600 Monthly Management Fee$3,500 Monthly Management Fee$1,250 Monthly Management Fee
+ $750 Monthly Ads Budget No Ad Spend+ $1500 Monthly Ads Budget

Platforms we manage:

  • Instagram

  • Facebook

  • YouTube

  • LinkedIn

  • Tiktok

  • X

  • Google

  • Pinterest

PreviousNext

The Tools & Technology Behind Our Work

Great marketing takes more than great ideas.

We invest in professional equipment, creative software, and emerging technology to support the work we deliver for our clients.

From capturing photo and video content to designing creative assets, conducting research, and collaborating behind the scenes, these tools help our team work efficiently and consistently deliver high-quality marketing.

Of course, technology is only part of the equation. It’s the experience, creativity, and strategic thinking of our team that bring it all together.

content production equipment:

 
PreviousNext

content creation software:

 
PreviousNext

ai, workflow, and asset management:

 
PreviousNext

Frequently Asked Questions

YYC3 SMM is designed for brands that:

  • Want consistency without micromanaging
  • Need social media to support growth, not drain time
  • Are ready to move beyond DIY or freelancer-level execution
  • Want one accountable partner instead of multiple disconnected vendors

When you need someone to keep your business profiles and contact forms up to date, optimize content for searchability, publish consistently, and/or manage growth and engagement within your communities, the YYC3 team has experience across a wide variety of digital platforms!

We monitor and manage Search, Social & Listings, including:
Instagram • TikTok • Facebook • LinkedIn (Business & Personal) • X (formerly Twitter) • Threads • Google • Pinterest • YouTube • Reddit • Clutch.co • Apple Business • Yelp • Better Business Bureau

Shops and Marketplaces, including:
Shopify • Wix • Square • WooCommerce • Kijiji • Etsy • Facebook Marketplace • Google Merchant Center • TikTok Shop • Amazon

Menus & Booking Pages, including:
Vagaro • Square • Calendly • Jane

Websites, Portfolios, and Directories, including:
WordPress • Wix • Square • SquareSpace • Canva

Course & Memberships:
Kajabi • Teachable • Thinkific

Email, Messaging, Forms & CRM, including:
Mailchimp • Constant Contact • HubSpot • ManyChat • Klaviyo • Meta Lead Forms • WhatsApp • Zoho • WPForms • Google Forms • Jotform • Typeform

Events, Registration & Ticketing:
Eventbrite • LinkedIn Events • Facebook Events • Meetup

Our clients typically fall into 3 categories:

1. Public & Pre-IPO Companies — who need investor-ready storytelling and brand consistency.
Like Arras Minerals, Riverside Resources, and Blue Jay Gold.

2. Local Businesses — elevating visibility, reputation, and community presence.
Like District Studios, Mountain View Building Materials, Little Rainbow Paper Co, Cinnamon Girl Clinic, and Big Chief Meat Snacks.

3. Digital Brands — scaling online and ready to build new offers and audiences.
Like Jody Stoski Paramedical Tattoo Academy and Frank About Pelvic Health.

Content Production = Producing Raw Media Assets
At YYC3, it involves capturing original photo, video, and audio assets through in-studio and on-site filming, photography, and recording sessions. Our team provides the scripts, cameras, microphones, lighting, photographers/videographers, and a producer who keeps you comfortable and coaches you through the shoot. The media assets captured go into your brand’s media library, where they can be used across multiple marketing channels and repurposed into a variety of content formats.

Content Creation = Creating Post-Ready Content
At YYC3, it involves copywriting, graphic design, video editing, animation, and adapting content for specific platforms, audiences, and objectives. From short-form videos and reels to infographics, carousels, stories, and ad creative, we create content aligned with your content and platform strategy, reaching your audience at the appropriate stage of the customer journey.

In simple terms: production captures the raw material; creation turns it into engaging, purposeful, ready-to-publish marketing content.

No two businesses require exactly the same level of social media support, and no two social media managers or teams are created equal.

Think of it like renovating a kitchen. Are you replacing the countertops or gutting the entire space? Moving walls or just refreshing the cabinets? Hiring someone new to the industry or a contractor with 40 years of experience? The scope, complexity, and expertise involved all influence the price.

We customize our packages to align with your goals, resources, and workflows, with every layer contributing to the overall quote we provide you.

So, what actually determines the cost of social media management? Several factors influence your investment:

  • Platforms & Volume: The number of channels, posts, campaigns, and interactions being managed.
  • Content Requirements: The formats, styles, complexity, and quantity of content, including photography,
    videography, design, editing, and copywriting.
  • Planning & Turnaround: Whether content can be planned in advance or requires frequent updates, flexibility,
    and faster turnaround times.
  • Community & Growth Goals: The level of audience engagement, relationship building, and proactive
    community management required.
  • Collaboration & Resources: The assets, information, and support provided by your team, along with the
    coordination and approvals required.
  • Reporting & Strategic Oversight: The depth and frequency of performance analysis, recommendations,
    meetings, and ongoing strategic adjustments.

Our pricing reflects the actual resources required to deliver your strategy, not simply the number of posts published.

Want to see what this looks like in practice? Explore the sample social media management packages and pricing on this page.

There are several ways to make your social media management investment more efficient without sacrificing the quality of your strategy.

Plan ahead. Evergreen content, advance notice of promotions, and consolidated feedback allow us to work more efficiently and minimize last-minute changes.

Provide your own media assets. Supplying high-quality photos, videos, brand materials, and relevant business updates can reduce the need for additional production and research.

Keep things organized. Clear instructions, accessible assets, timely approvals, and a designated point of contact help minimize administrative and coordination time.

Prioritize what matters most. Focusing on your most valuable platforms, content formats, and business objectives helps ensure your budget is directed toward activities with the greatest potential impact.

Share the workload. If your team has the capacity to handle certain responsibilities, such as capturing photos, responding to customer inquiries, or supplying business updates, we can build a collaborative scope that complements your internal resources.

Simplify where appropriate. Repurposing content, using repeatable formats, and choosing a reporting and meeting schedule that suits your needs can help keep ongoing costs manageable.

Our packages are customized, so we’ll work with you to identify where you can save without compromising the activities most important to your goals.

We’re more than content creators and post schedulers. We’re a flexible extension of your marketing team, bringing together specialists who think beyond social.

We see the bigger picture. We approach social media as part of your overall business strategy, bringing expertise in branding, websites, SEO, email marketing, advertising, and customer journeys. We understand how social media can support broader business development and sales objectives, not just likes and followers.

We bring specialists together under one strategy. Rather than relying on one person to do everything, your account benefits from strategists, copywriters, designers, content creators, community managers, and advertising specialists working collaboratively.

We bring a systems mindset. We establish processes for planning, production, publishing, engagement, approvals, and reporting. Our goal isn’t just to take social media off your plate, but to create organized workflows and reusable marketing assets that support your business beyond social media.

We don’t post and ghost. Social media is a two-way conversation. Depending on your scope, we can actively engage with your audience, nurture relationships, monitor conversations, and identify opportunities to grow your community.

We adapt to your business, not the other way around. Whether you need comprehensive management or support alongside your existing team, we customize our services around your goals, resources, capabilities, and budget. You’ll understand what’s included, where your investment goes, and how your scope can evolve as your needs change.

FIND OUT HOW WE CAN HELP YOU ACHIEVE YOUR GOALS