Content Marketing • YYC3 Copywriting, Graphic Design, Photo, Video

Content for Social

research, storyboarding, copywriting, shooting, designing, editing

for awareness, interest, trust, consideration, conversion, retention, referral, and advocacy.

for facebook, instagram, tiktok, linkedin, youtube, x, pinterest.

formats

short form video
Brand-owned short videos created from existing media libraries to educate or engage.
long form video
Brand-owned long-form video content created from existing media libraries to educate, explain, or tell deeper brand stories across platforms like YouTube, LinkedIn, or Instagram.
infographics
Designed visual content that communicates information, data, tips, or processes in a clear, skimmable format.
product photos
Brand-owned product imagery used to highlight features, details, or use cases.
lifestyle photos
Brand-approved imagery that places the product or service into real-world contexts.
simple stories
Low-friction Instagram Stories used for updates, reminders, links, or announcements.
interactive stories
Quick execution. Keeps accounts active between heavier content. Can be scheduled.
shares

*includes captions, tags, revisions publishing

styles

TALKING HEAD & GREENSCREEN
On-camera or voice-over content recorded by the brand team or client, supported by graphics or green screen visuals.
POV & EXPERIENCE
Brand-owned social proof including testimonials, screenshots, metrics, reviews, before/after results, and customer experiences.
SHORT HOOK / CTA
Brand-led short-form content with strong hooks and clear calls to action using existing assets.
EDUCATIONAL / TUTORIAL
Brand-led educational content created using existing visuals, graphics, screen recordings, or text overlays to explain concepts, processes, or tips.
TRENDS & ENTERTAINMENT
Brand-adapted trends using existing footage, memes, graphics, or text-based formats.
LIFESTYLE & STORYTELLING
Narrative brand content built from curated visuals that tell a lifestyle or brand story.
BEHIND-THE-SCENES
BRAND NEWS, HIGHLIGHTS, OFFES, BTS
Timely updates, announcements, promotions, and behind-the-scenes brand content.

TREND • Cooper® Cheese — TREND • Cooper® Cheese
"Guy With Sign"

TREND • Cooper® Cheese — TREND • Cooper® Cheese
"Strawberry"

TREND • Grady Krebs Realtor — TREND • Grady Krebs Realtor
"Water Transition"

TREND • Grady Krebs Realtor — TREND • Grady Krebs Realtor
"Car Backing Up"

TREND • Grady Krebs Realtor — TREND • Grady Krebs Realtor
"Hit by Car Transition"

TREND • District Studios — TREND • District Studios
"2-Person Job"

TREND • Cinnamon Girl Clinic — TREND • Cinnamon Girl Clinic
"We're PMU Artists, of Course..."

CTA • Cooper® Cheese — CTA • Cooper® Cheese
"Send This to Your Bestie"

CTA • Cooper® Cheese — CTA • Cooper® Cheese
"Favourite Place to Get a Cheesesteak"

INFOREEL • Trisana Nutrition — INFOREEL • Trisana Nutrition
"4 Ways To Keep Your Horse Cool"

INFOREEL • Trisana Nutrition — INFOREEL • Trisana Nutrition
"Cresty Necks"

TALKING HEAD • Giono — TALKING HEAD • Giono
"Danielle Introduction"

TALKING HEAD • Trisana Nutrition — TALKING HEAD • Trisana Nutrition
"No Additives"

TREND • YYC3 — TREND • YYC3
"SXSW"

TALKING HEAD • Mountain View — TALKING HEAD • Mountain View
"Siding Options"

TALKING HEAD • Mountain View — TALKING HEAD • Mountain View
"Picture Frame Boards"

TALKING HEAD • Giono — TALKING HEAD • Giono
"Who's Giono"

"Deck Resurfacing" — TALKING HEAD • Mountain View
"Deck Resurfacing"

INFOREEL • Clearfield® Cheese — INFOREEL • Clearfield® Cheese
"Shrimp Tacos"

INFOREEL • Trisana Nutrition — INFOREEL • Trisana Nutrition
"What My Horse Eats"

TALKING HEAD • Mountain View — TALKING HEAD • Mountain View
"Backyard Upgrades"

TALKING HEAD • Arras Minerals — TALKING HEAD • Arras Minerals
"Drill Results"

TALKING HEAD • Mountain View — TALKING HEAD • Mountain View
"Why We're Experts"

TREND • District Studios — TREND • District Studios
"Dream Career"

TALKING HEAD • Giono — TALKING HEAD • Giono
"5 Mistakes in Wellness Design"

TALKING HEAD • Mountain View — TALKING HEAD • Mountain View
"Privacy Screens & Outdoor Lighting"

TALKING HEAD • Mountain View — TALKING HEAD • Mountain View
"No Vinyl Siding"

TALKING HEAD • Cooper® Cheese — TALKING HEAD • Cooper® Cheese
"The Tale of Cooper Cheese"

TALKING HEAD • Jody Stoski — TALKING HEAD • Jody Stoski
"Paramedical Tattooing"

TALKING HEAD • Grady Krebs Realtor — TALKING HEAD • Grady Krebs Realtor
"Deck Staining"

TALKING HEAD • Mountain View — TALKING HEAD • Mountain View
"Siding Smasher"

TALKING HEAD • Clearfield® Cheese — TALKING HEAD • Clearfield® Cheese
"Our Story"

INFOREEL • Giono — INFOREEL • Giono
"Interior Design Affects"

INFOREEL • Grady Krebs Realtor — INFOREEL • Grady Krebs Realtor
"Calgary Fun Facts"

TALKING HEAD • Heart & Sold — TALKING HEAD • Heart & Sold
"LeShaun Review"

TALKING HEAD • Mountain View — TALKING HEAD • Mountain View
"Shoveling Tips"

BEHIND-THE-SCENES • District Studios — BEHIND-THE-SCENES • District Studios
"Actual Texts with Members"

BEHIND-THE-SCENES • Giono — BEHIND-THE-SCENES • Giono
"Project Construction"

BEHIND-THE-SCENES • YYC3 — BEHIND-THE-SCENES • YYC3
"SXSW Photodump"

EDUCATE • Arras Minerals — EDUCATE • Arras Minerals
"Kazakhstan"

EDUCATE • District — EDUCATE • District
"Reasons to Love"

EDUCATE • First Helium — EDUCATE • First Helium
"Pie Chart"

EDUCATE • Giono — EDUCATE • Giono
"Mother's Day Gift Guide"

EDUCATE • Grady Krebs Realtor — EDUCATE • Grady Krebs Realtor
"Starter Home"

EDUCATE • Saga — EDUCATE • Saga
"Map of Lithium Neighbourhood"

ENTERTAIN • District — ENTERTAIN • District
"Dollhouse"

ENTERTAIN • District Studios — ENTERTAIN • District Studios
"Small Elements"

ENTERTAIN • Grady Krebs Realtor — ENTERTAIN • Grady Krebs Realtor
"Looking for a New Home With/Without GKR"

ENTERTAIN • Grady Krebs Realtor — ENTERTAIN • Grady Krebs Realtor
"You Shall Not Leave a Mess"

NEWS • Arras Minerals — NEWS • Arras Minerals
"Teck Package Carousel"

NEWS • District Studios — NEWS • District Studios
"Edmonton Announcement"

NEWS • Jody Stoski — NEWS • Jody Stoski
"Financial Barriers Lifting"

NEWS • Spark — NEWS • Spark
"Rare Earth Elements"

OFFER • Jody Stoski — OFFER • Jody Stoski
"4-Course Bundle"

EDUCATE • First Helium — EDUCATE • First Helium
"Alberta Helium"

SEASONAL • Grady Krebs Realtor — SEASONAL • Grady Krebs Realtor
"Stampede Dates"

EDUCATE • District — EDUCATE • District
"Parental Leave"

BEHIND-THE-SCENES • Giono — BEHIND-THE-SCENES • Giono
"Borden Boutique"

NEWS • District — NEWS • District
"Southcentre Opening"

BEHIND-THE-SCENES • Arras — BEHIND-THE-SCENES • Arras
"Team Photo"

BEHIND-THE-SCENES • Giono — BEHIND-THE-SCENES • Giono
"Coming Soon"

EDUCATE • Giono — EDUCATE • Giono
"Gift Guide"

EDUCATE • Giono — EDUCATE • Giono
"Joni"

BEHIND-THE-SCENES • Giono — BEHIND-THE-SCENES • Giono
"Boutique Concept"

BEHIND-THE-SCENES • Giono — BEHIND-THE-SCENES • Giono
"Nouvella"

STORY-TELLING • District — STORY-TELLING • District
"You Hate This"

OFFER • District — OFFER • District
"Giveaway"

ENTERTAIN • Trisana — ENTERTAIN • Trisana
"Valentines Cards"

ENTERTAIN • District — ENTERTAIN • District
"She's Southcentre"

OFFER • Trisana — OFFER • Trisana
"Sardine Treats"

OFFER • Trisana — OFFER • Trisana
"Samples"

ENTERTAIN • Trisana — ENTERTAIN • Trisana
"Big Benefits"

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