Lavoom

Lavoom is a full-service salon located in South Calgary. Under new leadership, Lavoom sought out affordable branding and marketing solutions to unveil their new look to the city including a new logo, website, and elevated social media presence.

Full brand development package including logo, fonts, icons, colour palette, photostyle, corporate descriptions, keywords, core values, and more!

Based on key factors including target audience, resources, and budget, YYC3 developed a custom multi-channel marketing and promotion strategy with goals to increase brand awareness, website traffic, and online bookings.

Copywriting, design, and development of all new Lavoom Salon WordPress website including online booking integration.

Profile creation in numerous online directories including a Google Business listing.

Customization of links and link previews with website content to include key search words.

Content creation (copywriting and graphic design), content curation (shared posts) and content coordination (scheduling).

Community growth and engagement earned through Best Practices.

Paid ad campaigns and post boosts optimized for specific goals and audiences.

Content creation (copywriting and graphic design) and content coordination (scheduling).

Community growth and engagement earned through Best Practices.

Paid ad campaigns and post boosts optimized for specific goals and audiences.

Created company page and profile for owner.

Set-up review management system to ask for client reviews via email using ReviewShake.

Created new price list.

Provide monthly reports on key metrics including social media impressions, paid advertising spend, website users, website sessions, session duration, top pages, traffic from social media, etc. and adjust marketing strategy as needed.