If you’re going to do something, do it right.
The right strategy delivers the right message, to the right audience, using the right channels, at the right time.
At YYC3 we don’t believe in “one size fits all”. Every business is unique, and we customize our marketing services specifically to your business needs based on factors including audience, resources, goals, and budget.
STEP 1: BRAND AUDIT
What do you do? Why do you do it? How do you do it? What are your core values? Key resources? Strengths and weaknesses? What are your short and long-term goals?
KNOW YOURSELF, KNOW YOUR WORTH.
STEP 2: MARKET RESEARCH
What are current industry conditions? Who are your main competitors? Who is your target audience? What data do you have about their habits and behaviour? What buzzwords do they respond to? What opportunities exist? Threats?
KNOW WHO YOU ARE TALKING TO, AND HOW TO SPEAK TO THEM.
STEP 3: STRATEGIC PLAN
How can you match strengths with opportunities and convert weaknesses and threats? What types of content will resonate best with your audience and on what channels should you connect with them? What tactics will you use and how do you measure their effectiveness?
DEFINE HOW, WHERE, AND WHEN TO CONNECT, AND MEASURE SUCCESS.
Distribute polished, purposeful content through the right channels, at the right time:
Your digital marketing efforts should direct traffic to points of sale and facilitate transactions.
Can your customer make a purchase online? Can they earn rewards by engaging with you online? How do your brick-and-mortar and e-store sales channels work together?