#CUSTOMIZED
If you’re going to do something, do it right.
The right strategy delivers the right message, to the right audience, using the right channels, at the right time.
Strengthen your voice
& spread your message
YYC
CUSTOMIZED
COMMUNICATION
COMMERCE
YYC3
Y·Y·C·Three: A digital marketing consultancy that connects individuals and organizations through strategic story-telling. YYC3 helps strengthen your voice, spread your message, and sell your products or services using digital marketing channels.
Based in Calgary, YYC3 loves to #SupportLocal businesses, and understands the unique needs that SME’s have, offering assistance with business strategy, process development, team training, and more. YYC3 has experience with national brands, campaigns, events, and sponsorship spanning diverse industry spanning renovation and construction (lumber, flooring, windows, HVAC, interior design), real estate, consumer packaged goods (cheese, pasta, beef jerky), beauty and aesthetics (skincare, pmu, hair), local farming, pet services, professional services (accounting, finance, legal), and critical mineral exploration (gold, copper, titanium, uranium, helium, lithium).
YYC3 creates tailored strategies that engage audiences and drive results.
At YYC3 we don’t believe in “one size fits all”. Every business is unique, and we customize our marketing services specifically to your business needs based on factors including audience, resources, goals, and budget.
STEP 1: BRAND AUDIT
What do you do? Why do you do it? How do you do it? What are your core values? Key resources? Strengths and weaknesses? What are your short and long-term goals?
KNOW YOURSELF, KNOW YOUR WORTH.
STEP 2: MARKET RESEARCH
What are current industry conditions? Who are your main competitors? Who is your target audience? What data do you have about their habits and behaviour? What buzzwords do they respond to? What opportunities exist? Threats?
KNOW WHO YOU ARE TALKING TO, AND HOW TO SPEAK TO THEM.
STEP 3: STRATEGIC PLAN
How can you match strengths with opportunities and convert weaknesses and threats? What types of content will resonate best with your audience and on what channels should you connect with them? What tactics will you use and how do you measure their effectiveness?
DEFINE HOW, WHERE, AND WHEN TO CONNECT, AND MEASURE SUCCESS.
Distribute polished, purposeful content through the right channels, at the right time:
Your digital marketing efforts should direct traffic to points of sale and facilitate transactions.
Can your customer make a purchase online? Can they earn rewards by engaging with you online? Can you order online and pick-up in store? Is the coupon only valid online? How do your brick-and-mortar and e-store sales channels work together?
browse some of our
#CLIENTS
CLUTCH & FEMALE-OWNED
