ARE YOU AN EGG COMPANY LOOKING LOOKING FOR DIGITAL MARKETING SOLUTIONS? Look no further, because I am passionate about all things eggs, especially perfectly poached ones. Pictured is pulled pork eggs benny featuring a soft poached free range egg. Poached to perfection, this here is an example of what you’ll find if you search the hashtag #yolkporn or #soyolked (things I search for breakfast inspo and have my mouth-watering instantly). If my job was to create content as related to eggs… that would be heaven. I already love my job and to make it about one of my top 5 favourite foods, I couldn’t even imagine. This leads to the point of this blog post which is to do what you love.

There is really nothing better than being paid to do what you love right? “If you love what you do, the money will come.” I forget who said this to me, but I remember their message and couldn’t be happier that I took their advice. (Whoever you are, thanks! Haha.)

I’ve always been a big WHY person and I think this is how I ended up finding my love in Marketing. When learning anything I would always question, why? Why this way and not that way? Why here and not there? I have to understand why things are done the way they are in order to give my best performance. In University, psychology and marketing were without a doubt my favourite classes, and by third year I realized how much they had in common.  I believe that my strong interest in the human psychology in a consumer world is what led me to my job in marketing, and why I like it so much.

A company’s marketing strategy and digital marketing tactics should always be intentional. At YYC3 Inc. we answer the WHY’S. We choose our team, our partners, our words, our colours, our designs with intent, and with an understanding of human psychology, consumer behaviour, and subcultures of consumers to best engage your audience and help you achieve your goals.