Seize the moment and the content opportunity!
Going for a bike ride, walking the dog, working out, grocery shopping, cooking, having a glass of wine, celebrating a holiday… these are all opportunities for you to create content. Throw on that branded t-shirt or hat, enjoy that tasty product, and take a photo.
You can channel your inner model or help your friends find theirs. Show your the lifestyle associated with your brand. Illustrate who you are, what you do, where, when, how and with whom you do it. Authentic photos are more interesting than stock photos. (Tag locations and other brands to further your reach too.)
Share your experiences and spread that good word!