When it comes to content creation, both visual and written you must always remember who you are and who your audience is and create accordingly. Here are a few questions to keep in mind:
• Who and what are you looking at?
• Who is looking at you?
• Who do you WANT to be looking at you?
• What do they want to know?
• What do you want to know?
• What is your message?
• What is the best way to communicate your message?