The latter leads us to social media and content marketing done well (what we strive to deliver at YYC3). Not to mention what Bell has knocked out of the park with their #BellLetsTalk campaign.
Bell not only brings awareness to their brand, but to the importance of mental health, and to help end the stigma. Bell’s call to action is to simply post, share, text, etc. to donate money to Canadian mental health initiatives. Their brand value is at an all time high today, and it’s all for the greater good.