Yet another examples of shockvertising.
“Weird as hell, but memorable.” – a direct quote when talking about Mountain Dew’s Puppy-Monkey-Baby ad.
Again, it’s important to be careful when using shockvertising as is not necessarily a direction a lot of brands can go, but if the shoe fits… Puppy-Monkey-Baby is relatively “on-brand” for Mountain Dew who positions themselves as extreme, pushing boundaries, and focuses on targeting a younger audience.
While i’ve heard mixed reviews from people I have talked to- love it or hate it, you’re remembering it.
What do you think?