If your target market includes Millennials, you best be up to date on your Millennial buzzwords. Urban Dictionary anyone?
This AdWeek article is essentially all about how when marketing to Millennials, you should acknowledge that “adultin’ aint easy”. Invite us to take a break from adulting with you or show us how you make adulting easy for us. And to those of you who ordered from Skip The Dishes this weekend (clearly created for Millennials who prioritize convenience above all)