If the shoe fits… Wear it!
In other words, if it fits your brand strategy, voice, and core values, go for it!
If your brand is more risk averse, not to worry. When in doubt be clear, concise, polite, and professional. Take the conversation into the DM’s or offline as soon as possible, say your piece, stick to your guns, and do not be roped into a back-and-forth battle. Of course, you can always consult and expert for advice too. Email me anytime!