Did the Fyre Festival burn influencer marketing?
While I agree with Paul Cowan that “when the product fails, it all collapses”, I have actually been pointing people to watch the Fyre documentary to demonstrate just how effective influencer marketing is!
Influencer marketing is an extremely powerful tool to drive awareness, traffic, leads, and sales. As a marketer, this awareness and traffic is what I deliver to my clients, and then the product or service should meet or exceed customers expectation, which obviously Fyre was unable to do.
That said, Fyre has shed a light on how influencer marketing may not always be “authentic” and now we have a more educated audience. Challenge accepted!