We’ve said it before and we’ll say it again, make that MERCH MONEY!
Should you consider a merchandise strategy for your company?
Selling branded merchandise not only means another little revenue stream but that your brand will be perpetuated every time the item is worn or used. Cost-effective advertising anyone?!
Merchandising allows brands to express their personalities and opens the door for increased customer engagement and loyalty.
Branded merchandise also make for great promotions. Consumers love value add-ons whether it’s a free gift with purchase, a spend X and get Y free, or that all orders this month are automatically entered to win a Z prize pack! Limited time and exclusive offers also help to create urgency when you may need to clear inventory quickly.
To see how Gilmore Girls x Netflix used candles to create hype and social engagement, click here.