As a company, user generated content means less content that needs to be created by you and your brand! As a digital and social media consultancy with a team of content creators a question that YYC3 asks when on boarding any new client is, where is your content coming from? For a brand to create content, they must pay, whether its in-house employees, freelancers, agencies, or consultancies, creating content requires copyrighters, photographers, videographers, designers, and more. User generated content however, while not always adhering to brand standards, is FREE, so the high-quality kind can be used. With that said, UGC is an important part of any content marketing strategy and should be understood and leveraged by your marketing team.