And the posts about Starbucks Unicorn Frapp continue… Instagram photos from fun-loving people who will try anything once. Facebook statuses from fit fam friends calling them poison for your body. Comment wars between the adorementioned about healthy vs. balanced lifestyles… This is MARKETING AT IT’S FINEST!
Good marketing is often controversial, and it always creates a dialogue. Whether you’re talking about it positively or negatively, you’re still talking about it! Perhaps the conversation has even led to you naming what your favourite Starbucks drink really is… Flat White, Carmel Brulee Latte, Peach Green Tea Lemonde Half Sweet Light Ice.
For all of you who have posted, you’ve joined the conversation, are providing valuable customer data to Starbucks, and are perpetuating the Starbucks brand every time that you engage.
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