On social media, you don’t have the luxury of styling and formatting with different heading sizes, bold, italics, underlines. You simply have one section to write your caption to accompany your video or photo.
On Facebook you are limited to FIVE lines of content before “see more…” appears for the viewer.
On LinkedIn “see more…” appears the moment you surpass THREE lines of content.
On instagram you can’t space a new line out after an emoji, but you can after bullets or periods.
Another factor to consider when incorporating white space is how you content will appear on a desktop versus mobile.
With all the limitations on styling text on social media, what are the best options?
White space can be:
• Actual white space used by pressing “Return” key
• Spacing using bullet points or dashes to divide subjects
• Use of emojis 💥