Written and visual,
For print and digital.
What is content? What does it say? What does it look like? Who creates it? What type works best, and where? When and how is content used in an overall content marketing strategy?
“Content is usually a combination of text and imagery used to express a message. Content can be delivered in different ways across different platforms, and should be tailored to who a brand is, as well as who their audience is, in the best way to achieve the desired action.
Content could be a photo, a video, an email, a web ad, a billboard, a poster, a price list, a menu, a garment tag, a candy wrapper, a shoe box, a store sign, a song or sound clip, a business card, a powerpoint presentation, a social media post…”
– Hayley Bendzik on content marketing