When it comes to small business marketing and the need for photos and images for your website, social media, posters, or brochures – how does your photo library hold up?
As a marketing consultancy that works primarily with small, local businesses, we understand there is not always a budget for professional photography. While the latest phone cameras are pretty amazing, there is so much that goes into taking great photos, like lighting, staging, and a keen eye for detail… plus, time and energy!
Most small business owners are already busy and exhausted, and that’s where both YYC3 and the magic of stock imagery come in to offer helping hands. One of the very best ways to up your social media game and have an Instagram aesthetic that’s clean, cohesive, and envious is to utilize stock photos! There are a number of FREE stock photo sites that can be browsed to find the perfect images to amplify your image, without incurring any costs.
Professional photos can be mixed in with your own iPhone photos and customer photos (consumer generated content) to achieve the polished online presence you need to take your business to the next level.
When done correctly, the use of stock imagery in your content marketing strategy will not compromise your authenticity, feel too staged, or too sporadic and inconsistent… so how do you do it correctly?
Here are our tips, and a list of the best stock photo sites we have on hand whenever we need some new photos for any of our clients – but don’t have a photoshoot scheduled any time soon.