On social media, our team allotts time daily to reply to every single comment, like, or reaction on behalf of our clients. In addition, we dedicate time to proactively engage with target audiences, their pages, and their content. It’s very time consuming, however, we do not believe there is a replacement for real human interaction within a social media strategy. We don’t use bots or apps. We organically search keywords, and find audiences that match target geographics, demographics, and psychographics. Starting authentic conversations with our clients’ communities is a great way to discover their customers’ needs and what can be done to improve overall customer experience. Interactions and information is used to adapt content, and to provide our clients with valuable insights.